01/07/2021

Social media scheduler

Wimbledon is back this year and it got us thinking, is the ball in your court? Social media marketing can be a handful when you’re on several platforms. Keeping up with social media dates as well as trending topics and conversations is constant. Do you use a social media scheduler? 

Planning in advance is a great way to get on top. There are certain dates in the year that don’t change like Christmas and there are also social media calendar dates too like National Siblings Day. 

It’s great if you’re able to get ahead with creating assets or even what the caption for a post will be, but where can you put it to ensure you don’t forget when the time comes? 

That’s where social media schedulers step in. They’re there to make your life easier, help with planning and even execute the posting so if you’re busy elsewhere or don’t have the time on the day, the post is done for you. 

notebook and post-it notes for noting down social media scheduling plans

Why use one? 

  • Manage multiple accounts

Instead of logging in and out of different social media accounts, manage them in one place. Login once and see all your accounts from there. 

  • Save time

As well as logging into one place, if you’re doing the same post across all channels, many will allow you to select those accounts instead of individually posting.

  • Visually see your schedule

If you’ve been planning ahead and already put posts in your schedule, check and visually see all your posts on a calendar or similar format. You’ll be able to see if you already have posts going out that day or see how many are planned to go out that week or month. 

  • More than scheduling

A lot of the social media schedulers go beyond scheduling. To help with engagement or other parts of your digital marketing there can be other tools like a keyword researcher to help with SEO. 

  • Analyse results

Want to find ways to improve your digital marketing? You’ll be able to monitor and see results and after some time you can then see what might need to change or what is working. 

How to choose one? 

There are many social media scheduler platforms out there so you’re probably asking yourself “How do I choose one?”. 

They’re not all the same so there are some questions to ask yourself to help choose: 

  • What is your budget? 
  • Which social media platforms do you use the most?
  • How many people will need access to it? 

Most of the scheduling tools will have a USP and that might be that they specifically tailor more to one platform than another. 

22 group employees discussing social media scheduling

Downsides of schedulers? 

Although they sound great, like most things there are downsides:

  • Instagram 

A popular platform that is very app focused. There is restricted functionality outside of the app for scheduling posts on the grid, IGTVs and Instagram stories. 

Stories have become increasingly popular with many saying they prefer to watch stories than scroll their home feed. Do thoroughly check when a scheduling tool mentions you can schedule Instagram stories because there might be an asterisk mentioning it doesn’t publish it but reminds you to do so. 

  • Number of users

When looking at the pricing plans for different social media scheduling platforms, you most likely just look at their price per month. If you have a few people that need to use the platform, check the number of users allowed. On a lot of plans, they just allow 1 user on the platform at a time and anymore incurs extra charges. 

  • Full functionality

Social media platforms are advanced and constantly changing making them complex. Unfortunately, the scheduling tools might not be able to do absolutely everything you’re looking for. Whether that be posting videos on some platforms or creating Facebook carousel posts.

Most of the scheduling tools offer free trials or demos, we highly recommend making use of these so you can see what it’s like using the platform. 

  • Limitation with the free option

You may be a small business owner or just need a little help. A few of the scheduling tools offer a free option however, it is very limited in what you can do. This could simply be the number of social media accounts you can have on the platform or how many posts you can schedule. 

diary and pencil for writing down social media plan

What can 22Group help with?

If you are struggling with your social media marketing, whether that be keeping on top of it, generating content or creating visuals, we can help!

Our talented and experienced marketing team are passionate and proactive when it comes to social media marketing.

Ready to get started or want to learn more? Get in touch.

29/04/2021

Benefits of email marketing

Some people think email marketing is dying out, but how many times do you check your emails? How many times have you clicked on an email that offered a promotion? Or opened an email because it contained some useful information about new store policies due to COVID-19?

With an abundance of devices at our disposal - smartphones, tablets, laptops - we’re checking our emails daily. 

A major benefit of email marketing is that it’s an incredibly cost-effective method of marketing. It really is still one of the most valuable and powerful marketing tools a company can have. 

bag and man looking at his emails on his iphone

So, what are the benefits of email marketing: 

  • Create targeted content

The content you put in your emails can be very specific and relate to the targeted audience. For example, if you have a promotion for UK Mother’s Day that would not apply to your US customers as their Mother’s Day date is another month.

  • Nurturing leads

Email marketing allows you to build up a relationship and share information with the customers that are sitting on the fence. By keeping in touch with them you’ll hopefully, one day, turn them into your loyal customers.

  • Sharing company news 

Keep your audience up to date through email marketing or share a new marketing campaign to build interest. Do you have new opening times? Or are you going to be sponsoring a charity that means a lot to your business? Let your audience know. 

  • Build your brand

Email marketing allows you to build your brand image as you’re sharing content. While you share relevant and valuable information, trust increases amongst your audience. This trust is so important for turning them from leads to customers.

  • Increase traffic to your website

Lead customers from your email marketing to your website by CTAs, this increases traffic and improves SEO. Maybe you ended up reading this blog because you opened one of our emails!

  • Reaching people at the right time

Your email marketing allows you to reach people at the right time. You’ll be able to learn a lot about your audience through your email marketing, including the optimum time they will open and click on their emails. This is great to know for specific marketing campaigns, like a new product launch.

22 employee drawing our lead nurture journey for email marketing on a whiteboard
  • Provide valuable content 

By providing valuable content to your audience, you’ll keep them coming back. Even those who aren’t actively your customer will see the value and pay attention to you. 

Hopefully, you found the above benefits of email marketing useful and understand why it’s important to utilise it as part of your marketing. 

If you need help or simply don’t have the time, 22Group can help. We’d love to have a chat with you. We’re a Manchester based web design company that also offers branding and marketing all under one roof. 

Get in touch and discuss a project!

18/03/2021

Spring clean your website, branding and marketing

Time to give your online presence a fresh look?

With the thought of spring cleaning right around the corner, it might not just be your home that needs freshening up. 

Is your website outdated? Branding old fashioned? Do you struggle with planning and creating regular campaigns that suit the season and cyclical trends within your industry? 22Group can help. 

Seasonal changes can often bring changes in general. We’ve put together a list of points to think about when you are going for a business change (all applicable whether it’s for a website, brand or your marketing):

  • Business goals and vision

Any changes made to your business should align with your business goals and visions. It should be part of the process not hinder it.  

  • Budget

What you’ll be able to change may depend on your budget. If what you’re changing is beneficial to your business in the long run, it’s an investment to be taken seriously and the expected return on this should show. 

  • Current functionality

Does your current website, brand or marketing do what you want it to? Does the website have enough CTAs, is the brand able to be easily incorporated into marketing materials, are you able to produce the marketing materials you want? 

  • Current pain points

Are you finding it hard to solve your customers’ problems? Is it directly linked to either your website, branding or marketing? Then it’s about time to do something about that. You don’t want there to be a setback to providing the best service or product to your customers. 

  • Competitors

How are your competitors performing? If they’re better, why? If you’re on par with them, how can you stand out? Your competitors most likely influence your decisions and the way you operate, so you configure out how to differentiate yourself but maybe this can only be achieved with a refreshed approach. 

  • Inspirations

What inspires your business? Look and find those inspirations and explore what you like. Gathering up what appeals to you and what you aspire to be like will help come to a conclusion of what or how changes need to be made. 

laptop, phone and pen ready to make notes for making some business changes


Had a thought about all of the above? Ready to crack on with spring cleaning? Get in touch to see how we can help with websites, branding or marketing.

04/03/2021

Recognising International Women’s Day: Women who influenced branding, marketing and the web.

In recognition of International Women’s Day we’re exploring the women who have influenced and shaped the branding, marketing and web industry. 

There’s no doubt future generations will influence and change the way we market products and services, use the web or create brands. Here are only a handful of influential women who have made a major impact: 

  • Ada Lovelace

"Ada Lovelace, 1838" by Nefi is licensed under CC BY-NC-SA 2.0

Back in the middle of the 1800s Ada invented computer programming when she wrote the algorithm for the first computer machine. Her contribution has made the internet and today’s web possible, thanks Ada! 

  • Carolyn Davidson

What brand do you associate a tick with? Carolyn Davidson, graphic designer, created the all so famous Nike Swoosh logo and originally contracted it for just $35 back then. 

  • Ann Handley 
"Ann Handley - Keynote" by TopRankMarketing is licensed under CC BY 2.0

A digital marketing pioneer, she’s an inspiration to create better marketing that delivers results. ClickZ, her previous company, is one of the first sources of digital marketing information in the world and IBM named her as one of the 7 people shaping modern marketing with a mention by Forbes as being a top thought leader. 

  • Susan Kare

Susan Kare is a very influential computer iconographer, she has designed thousands of software icons which are recognisible to anyone who uses a computer. Her most notable icons are Apple, Microsoft and PayPal. 

  • Kim Krause Berg

In 1998 Kim founded Cre8siteForums.org which is a forum for SEO, UX and web design. It’s a great place for advice and talking with other SEOs on different topics. Kim, from the start of SEO, provided guidance on balancing usability with SEO. 

  • Carol H. Williams

Creator of many famous advertising campaigns, Carol has worked with several big companies and one of the most memorable is The Walt Disney Company where she created the groundbreaking “Imagination” campaign. 

Here at 22 Group, we’re really pleased to have welcomed a number of women to our team over the last 6 months, and we couldn’t be more proud to have a balanced, talented team.

But let’s be clear, when recruiting we of course search for the best person for the job, irrespective of gender. Running a small to medium-sized agency with a wide range of clients and industries, we find real value in having a balanced team to work on branding, design, web-build and marketing.  

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