18/03/2021

Spring clean your website, branding and marketing

Time to give your online presence a fresh look?

With the thought of spring cleaning right around the corner, it might not just be your home that needs freshening up. 

Is your website outdated? Branding old fashioned? Do you struggle with planning and creating regular campaigns that suit the season and cyclical trends within your industry? 22Group can help. 

Seasonal changes can often bring changes in general. We’ve put together a list of points to think about when you are going for a business change (all applicable whether it’s for a website, brand or your marketing):

  • Business goals and vision

Any changes made to your business should align with your business goals and visions. It should be part of the process not hinder it.  

  • Budget

What you’ll be able to change may depend on your budget. If what you’re changing is beneficial to your business in the long run, it’s an investment to be taken seriously and the expected return on this should show. 

  • Current functionality

Does your current website, brand or marketing do what you want it to? Does the website have enough CTAs, is the brand able to be easily incorporated into marketing materials, are you able to produce the marketing materials you want? 

  • Current pain points

Are you finding it hard to solve your customers’ problems? Is it directly linked to either your website, branding or marketing? Then it’s about time to do something about that. You don’t want there to be a setback to providing the best service or product to your customers. 

  • Competitors

How are your competitors performing? If they’re better, why? If you’re on par with them, how can you stand out? Your competitors most likely influence your decisions and the way you operate, so you configure out how to differentiate yourself but maybe this can only be achieved with a refreshed approach. 

  • Inspirations

What inspires your business? Look and find those inspirations and explore what you like. Gathering up what appeals to you and what you aspire to be like will help come to a conclusion of what or how changes need to be made. 

laptop, phone and pen ready to make notes for making some business changes


Had a thought about all of the above? Ready to crack on with spring cleaning? Get in touch to see how we can help with websites, branding or marketing.

04/03/2021

Recognising International Women’s Day: Women who influenced branding, marketing and the web.

In recognition of International Women’s Day we’re exploring the women who have influenced and shaped the branding, marketing and web industry. 

There’s no doubt future generations will influence and change the way we market products and services, use the web or create brands. Here are only a handful of influential women who have made a major impact: 

  • Ada Lovelace

"Ada Lovelace, 1838" by Nefi is licensed under CC BY-NC-SA 2.0

Back in the middle of the 1800s Ada invented computer programming when she wrote the algorithm for the first computer machine. Her contribution has made the internet and today’s web possible, thanks Ada! 

  • Carolyn Davidson

What brand do you associate a tick with? Carolyn Davidson, graphic designer, created the all so famous Nike Swoosh logo and originally contracted it for just $35 back then. 

  • Ann Handley 
"Ann Handley - Keynote" by TopRankMarketing is licensed under CC BY 2.0

A digital marketing pioneer, she’s an inspiration to create better marketing that delivers results. ClickZ, her previous company, is one of the first sources of digital marketing information in the world and IBM named her as one of the 7 people shaping modern marketing with a mention by Forbes as being a top thought leader. 

  • Susan Kare

Susan Kare is a very influential computer iconographer, she has designed thousands of software icons which are recognisible to anyone who uses a computer. Her most notable icons are Apple, Microsoft and PayPal. 

  • Kim Krause Berg

In 1998 Kim founded Cre8siteForums.org which is a forum for SEO, UX and web design. It’s a great place for advice and talking with other SEOs on different topics. Kim, from the start of SEO, provided guidance on balancing usability with SEO. 

  • Carol H. Williams

Creator of many famous advertising campaigns, Carol has worked with several big companies and one of the most memorable is The Walt Disney Company where she created the groundbreaking “Imagination” campaign. 

Here at 22 Group, we’re really pleased to have welcomed a number of women to our team over the last 6 months, and we couldn’t be more proud to have a balanced, talented team.

But let’s be clear, when recruiting we of course search for the best person for the job, irrespective of gender. Running a small to medium-sized agency with a wide range of clients and industries, we find real value in having a balanced team to work on branding, design, web-build and marketing.  

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