Time to give your online presence a fresh look?
With the thought of spring cleaning right around the corner, it might not just be your home that needs freshening up.
Is your website outdated? Branding old fashioned? Do you struggle with planning and creating regular campaigns that suit the season and cyclical trends within your industry? 22Group can help.
Seasonal changes can often bring changes in general. We’ve put together a list of points to think about when you are going for a business change (all applicable whether it’s for a website, brand or your marketing):
- Business goals and vision
Any changes made to your business should align with your business goals and visions. It should be part of the process not hinder it.
What you’ll be able to change may depend on your budget. If what you’re changing is beneficial to your business in the long run, it’s an investment to be taken seriously and the expected return on this should show.
- Current functionality
Does your current website, brand or marketing do what you want it to? Does the website have enough CTAs, is the brand able to be easily incorporated into marketing materials, are you able to produce the marketing materials you want?
- Current pain points
Are you finding it hard to solve your customers’ problems? Is it directly linked to either your website, branding or marketing? Then it’s about time to do something about that. You don’t want there to be a setback to providing the best service or product to your customers.
How are your competitors performing? If they’re better, why? If you’re on par with them, how can you stand out? Your competitors most likely influence your decisions and the way you operate, so you configure out how to differentiate yourself but maybe this can only be achieved with a refreshed approach.
What inspires your business? Look and find those inspirations and explore what you like. Gathering up what appeals to you and what you aspire to be like will help come to a conclusion of what or how changes need to be made.