26/08/2021

How to make social media accessible

Is your social media content accessible? 

While social media continues to expand with new features, so do its users. By having inclusive content, that is accessible, you can reach a larger audience. 

Especially with the last year and a half, people have been relying on social media and online platforms to interact and keep in touch with people throughout the many lockdowns. For people who are blind, visually impaired, deaf or hard of hearing, these small, easy changes make a huge difference in their social media experience.

It’s good to take note that smartphones already have some built-in tools to make their device more accessible, including text to speech, enlarging the text and in addition, lots of apps that can do all sorts. 

Tips to make your social media content more accessible: 

  • Image descriptions

Sometimes known as alternative text (alt text), an image description allows a screen reader to describe an image out loud. A lot of content on social media platforms are visual and the image descriptions really allow them to imagine the post.

Tip: keep it short and concise, the key features will help paint a picture.

  • Subtitle videos

Where possible for video content, create subtitles for them. There are many apps which can help do this for you or if you are posting on Facebook, it does have the functionality to automatically create subtitles, however, it may not be 100% accurate.

  • CamelCase hashtags

By capitalising the first word in a hashtag, it makes it easier to read not only for screen readers when they read aloud but also for everyone else. 

#MakeSocialMediaAccessible

  • Emoji usage

If a screen reader is being used they will pick up on the emojis, so if you use a lot in one go it could go something like “Hugging face. Hugging face. Hugging face. Hugging face. Hugging face.”. Now, that’s pretty annoying! 

All of these are simple yet effective ways to make social media more accessible. 

While technology develops, keep an eye out for new accessibility tools being revealed on platforms. 

Need help with your social media? 

At 22Group, we can slot right in where you need help whether that’s creating impactful social media assets or doing the leg work and posting on your platforms. Our flexible, experienced marketing team are happy to listen to your needs and work with you to achieve your goals. 

Ready to have a chat? Get in touch with us today

25/02/2021

Benefits of blogging

Do you have a specific section on your website for blogs or articles? There’s definitely a need for them and it brings so many benefits - it’s a no brainer. No matter what industry you are in, it’s a must. 

Blogs should be kept up to date and informative. It’s a section of your website to show your knowledge, be informal and share topical, relevant and useful information. Whether it’s about your company or a specific industry topic, it’s a diverse space for educating your customers.

Having a blog isn’t enough, to reap the benefits there should be consistent posting and you should be regularly sharing content.

What benefits does having regular content bring to my company? 

  • Establish your brand

Blogs enable you to build up and create brand awareness. Writing about who you are, what your company does, what you stand for and who your company provides a service or product to really lets readers in. They are able to learn if they are the right customer and what it would be like to be yours.

  • Improved SEO

A major advantage of blogs is that they will help improve your SEO, your search engine ranking. Google is constantly updating and changing how it ranks websites and relevant and regularly updated content is a key measure.

This minefield of a task is definitely best for an SEO expert - something we have covered here at 22 Group. Keep in mind that just writing lots of blogs doesn’t instantly improve your SEO, there’s a lot more to it like researching and using keywords.

  • Content for social media

Your blogs are longer forms of writing which you wouldn’t post on social media. The discussion, in-depth views and more serious tone isn’t what social media is about. It’d be too long and the audience would most likely lose interest.

On the plus side, sharing links to your blog post via social media is a great addition to your on-going social media programme. It can be shared on your channels to generate shares and involvement from your audience or potential customers and helps to drive users to your website.

  • Engagement 

Everyone has an opinion and none of us thinks the same. When something happens or is going to happen, people seek what others think so this is great for you to portray your company’s voice and allow those in your industry or community to engage.

  • Organic leads

Having regular content really does make a difference. Leads that come to you through your blogs are bound to be suitable since they have read and got a feel of what your business is like. 

  • Educate your customers

Teach your customers and potential customers about what you offer, what you can do or if there are any major updates on what you provide. 

Customers like to be informed before committing, with so much competition out there this is your opportunity to show them what sets you apart. The more they understand, the more likely they will become the right customer or client for your business. It’s about building trust.

22 group employee typing away on their laptop, writing a blog post for a client

So how often should we post a blog? 

There isn’t one answer, this definitely depends on a few factors such as what’s best for your company, how big the company is, the resources you have and what your overall goal is from doing these blogs. 

This is something 22 Group can help discuss and plan accordingly. Our copywriters are skilled at making sure content is bespoke to you, using your tone of voice and brand values.

Interested in a chat or to see what we can deliver? Get in touch with us

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+44 (0) 161 672 7822
enquiries@22group.co.uk

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