24/03/2022

Spring clean your website

Have you started spring cleaning? The season is associated with starting fresh and cleaning out the old. We don’t think this should just apply to your home. 

Famously said before, your website promotes you 24/7, no employee will do that. So don’t neglect it! 

Wondering what to spring clean on your existing website? 

spray cleaning bottle

We’ve created a list of crucial areas to look at: 

  • Content 

Is the information up to date? Is it easily digestible? Make sure your content is in the right tone of voice, delivers valuable information and gets your message across in a simple way. 

  • Design

Trends change and not all designs can withstand the test of time. Design for a website incorporates the user experience as well as functionality, you want to ensure these are all up to date and suitable for your visitors. 

  • Functionality

Improving your website to include relevant or up to date functionality can really impact a user’s experience. Is there something new on the market your website should have or has your business changed direction and needs new functionality? 

  • User journey

Reevaluating and testing out your website’s user journey is a good place to start. In today’s world, people want immediacy. Fast loading pages, quick ways to get information and easy navigation. 

  • Links

When was the last time you checked all the links on your website worked? Are there links that go to a third party website? Is it still relevant or should that link be going elsewhere? 

  • CTAs

It’s key to have the right call-to-actions to convert visitors to customers. Throughout your website, you should have strategically placed CTAs which will direct your visitors. 

  • SEO

Is your website optimised for search engines? Ranking highly on search engines will do wonders for your website so why wouldn't you want to optimise your chances of that? Working alongside other sections, an SEO specialist will be able to put in place a plan to help your website gain authority. 

We hope our list has made you think about your current website and any parts which could be improved.

fingers using a touch pad for a computer

Need some expert help to spring clean your website? 

We’re a talented, friendly bunch helping all businesses from all industries with not only their website but their branding and marketing too. 

If you’re looking to up ate your website or start one from scratch, we can help from design to development to even a marketing launch campaign. 

We’d love to have a chat and let you know what we could do - please get in touch

17/09/2021

Time for a business autumn clean?

The start of September saw the introduction of autumn goods in the shops, children going back to school and people getting back into routines. And, with a change in season coming an autumn clean is just as important as a spring clean. But, we mean a business autumn clean.

Ensure your website, branding and marketing are all up to scratch and look the way you want it to. Keep content up to date, fresh and think about if these three aspects are still aligning with your business goals. 

desk with a computer, pot of pens and a mug

Website

Wondering if your website requires an update? Check if everything is still working, this could be the forms on your website, internal or external links or the customer login section. 

Once you’ve done that, is there now something you think could be added to your website to make it a better experience for your customers? A feature that allows them to do more or perhaps it’s something that has been suggested by your customers. 

Keep this in mind and not only will website updates improve the user experience but they will help with site security and your bounce rate. 

Branding

Right this moment, would you describe your branding as fresh? Does it fit in with the 21st century? 

From the colours used to the typeface, every aspect of your branding will influence how someone perceives your company.

Rebranding or a brand refresh can make you more relevant and can even help you reach and engage with a new audience. If you’re trying to tap into a new market or target audience, check if your branding is applicable to them as well as your current audience. 

Marketing

Are you following trends and managing to keep up with marketing tasks? 

Ensure your marketing goals still align with your overall business goals. It’s good to take a step back and look at the wider picture to see if you’re on track. 

Also, if you’ve been trying a marketing method for a while and it’s not getting you anywhere or getting you the leads you expected, take time to evaluate and try something different. 

When you update your marketing it will not only become more effective but it will also save you costs. It’s time to make wise marketing decisions. 

billboard with different colourful words

How can 22Group help? 

We’re proud to say we can offer many of your digital needs under one roof. Whether you are thinking about refreshing or creating a new website, brand or marketing we’ve got experts to help. 

Want to see what we’ve done before? Our latest case study is on a financial company who came to us for a website refresh, take a look at our work - click here

We’d be more than happy to have a chat about what you’re looking for or answer any questions you have - get in touch

11/08/2021

National Tell a Joke Day

National Tell a Joke Day is coming up on Monday, 16th of August, so we’ve searched far and wide to find the digital related jokes that made us laugh the most. 

Jokes about websites

  • Grandmothers are like websites
    • They keep telling you to accept their cookies
  • I was placed under arrest for downloading the whole Wikipedia website
    • I told the officer “Wait! I can explain everything!”
  • What is the most common job amongst spiders?
    • Web design
  • How do you comfort a JavaScript bug?
    • You console it

Jokes about branding

  • How do you deliver fonts? 
    • By Courier
  • Things aren’t always #000000 and #FFFFFF
  • Two fonts walk into a bar
    • The bartender says “we don’t serve your type here”. They called the Serif.
  • I’m very font of you because you are just my type.

Jokes about marketing

  • Why are SEO experts always late to work? 
    • They love traffic
  • Why did the marketer get fired as a tap dancer?
    • They wanted to get paid per click
  • Why was the SEO guru upset when she found out she was going to have twins? 
    • Duplicate content
  • I made a joke about organic reach on Facebook
    • … nobody got it
laughing crying emoji on an iphone

Ok, they might not of all had you laughing your socks off but we hope they put a smile on your face! 

Share the laughter and send on some of these jokes.

Great websites, branding and marketing are no joke to us. If you need help in creating or refreshing yours then get in touch with us today.

03/02/2021

Do I need a business website?

Wondering if you need a business website? Did you start your own business during the pandemic? Or have a business but never got round to creating a website? 

The answer to your questions about needing a website for your business is a straight up: yes. Not just any website that you think will just do the job, a good one that’s been professionally designed and developed to drive your business forward, generate leads and future-proof your online profile.

Does it generate sales? Does it organically attract customers? Is it user friendly and intuitive?

You also want the website to make a splash and look great!

COVID-19 has ensured that every industry needs to be digitally capable. It’s more important than ever to have a website. 

three drawings of a website design layout plan in blue, purple and green watercolour

Reasons why you need a website: 

1. Improves credibility

Having a website to a lot of customers proves to them that your business is legit. A lot of consumers tend to look for a website when they are thinking of buying from you and check that what you are offering is actually authentic. 

2. It’s advertising 

It’s a no brainer that having a website is 24/7 advertising. No employee will do that for you! New customers may find your business online while they’re shopping around and may not have come across you otherwise. 

3. One stop shop 

Having a website means you can collate and have all your business information in one place, whether it’s information on all the services you provide or products you sell. This helps to focus your business objectives and makes it a better experience for customers to know what you have available and they can see everything in one place. 

4. Customer connection

Your website can allow customers to connect with you. This can be via a booking or reservation system where your customers come to make an appointment. Or simply if a customer is trying to get in contact they can fill out a form or get your business details in order to do this. We are form-obsessed at 22 Group and our clients’ websites include the latest and best forms to capture leads.

5. Sells itself

If your website is made well with a professional look, it’ll sell itself and attract customers that are browsing online. You want the website to be a valuable asset to your business and it should be a tool to help you stand out from the crowd.

6. You shouldn’t rely on social media 

With the social media platform algorithms constantly changing, it has meant that reaching and engaging with your audience or potential customers has been getting harder and harder. So many other businesses are on all the platforms as well which may mean less people are seeing your posts. It’s frustrating for businesses who are trying to build themselves.

22 group team sitting discussing building a new website and the website design for clients.

We’re a leading, award-winning company based in Manchester for website design, website build, branding and marketing. Since we are a Manchester website design agency it means we have an understanding of young, booming businesses to already accomplished organisations. Manchester has been recognised as the ‘entrepreneur capital’ (Business Live, 2020) and is known to be a digital and tech hot-spot.

Now is the time to get your website designed and developed. We know this is an important investment into your business and can accommodate websites to suit a range of budgets.

If you know the time is right for a website or a design refresh to your existing site, we’d love to hear from you and show you what we do.

Get in touch here or give us a call on 0161 672 7822.

Manchester

+44 (0) 161 672 7822
enquiries@22group.co.uk

26 Dale Street, Manchester, M1 1FY
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