13/01/2021

22 Group is growing and there’s no stopping us!

The digital world didn’t stop in 2020. In fact it grew and so did our team, specifically the marketing side of the business. And that’s not only with people, we’re working on something really exciting so keep your eyes peeled! 

Being a digital agency, we strongly believe that web design goes hand in hand with the branding and marketing. If you’re having a website created or refreshed, why leave the other aspects behind? 

Have a think about your current brand and marketing tactics, are they going to fit in with the new look you’re about to get? Is it up to your new standards or does it seem a bit out of place now? You should be thinking about your business as a whole so everything is on the same page.

That similar idea applied to us, we wanted to offer our clients more and encourage the expansion of 22 Group. This means we had to think about the valuable resources we wanted to update or have in the business. 

Diversifying what we can offer clients has always been something we wanted to tap into and with growing projects, it was a great opportunity to delve deeper into this. 

Here at 22 Group we gained a new valuable member in the second half of 2020: Pernilla Tweddle, our Marketing Director. She brings extensive knowledge and experience in brand strategy, marketing, copywriting and PR making her a great asset to our team. 

Alongside Pernilla, Monica Fong also joined 22 Group in December as the Marketing and Copywriting Executive. Working closely together with Pernilla, Monica is at hand to help and execute day to day tasks. Copywriting and social media management is part of Monica’s many talents and she brings great energy to the team.

With an increasing number of projects coming our way, we also invested in our project management with the addition of Paula Greenwood in 2020, Senior Project Manager. She’s here to keep us all on track and make sure projects run smoothly. Paula joined us with a wealth of digital project management behind her, having worked in many sectors on large digital deliverables. Communication and organisational skills are key, and that’s exactly what Paula has. 

We don’t plan to stop there. 2021 is looking bright and we’re currently recruiting for two other roles: Digital Project Manager and a WordPress Developer

It’s really exciting for us and for our clients to be expanding. The benefits are reaped by all. Our ambition is to continue to grow and progress to always improve the work we produce for our clients  

If you want to have a chat about your website, branding, marketing or all three. We’d love to hear from you.

Get in touch.

12/01/2021

WordPress Developer Role at 22 Group

Job Description:

We are looking to hire a skilled WordPress Developer to design and implement attractive and functional websites for our clients. You will be responsible for both back-end and front-end development including the implementation of WordPress themes and plugins as well as site integration and security updates.

To ensure success as a WordPress Developer, you should have in-depth knowledge of front-end programming languages, a good eye for aesthetics, and strong content management skills. Ultimately, a top-class WordPress Developer can create attractive, user-friendly websites that perfectly meet the design and functionality specifications of the client.

Responsibilities:

  • Meeting with clients to discuss website design and function.
  • Designing and building the website front-end.
  • Creating the website architecture.
  • Designing and managing the website back-end including database and server integration.
  • Generating WordPress themes and plugins.
  • Conducting website performance tests.
  • Troubleshooting content issues.
  • Conducting WordPress training with the client.
  • Monitoring the performance of the live website.

Requirements:

  • Bachelor’s degree in Computer Science or a similar field.
  • Proven work experience as a WordPress Developer.
  • Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
  • Knowledge of code versioning tools including Git, Mercurial, and SVN.
  • Experience working with debugging tools such as Chrome Inspector and Firebug.
  • Good understanding of website architecture and aesthetics.
  • Ability to project manage.
  • Good communication skills.

Benefits:

  • Competitive salary to match your experience 
  • Performance-related annual bonus
  • Flexible working hours
  • 25 days annual leave

Sounds interesting? Please forward your CV and covering letter to robin@22group.co.uk

12/01/2021

Digital project manager role at 22 Group

Are you friendly, straight-talking, confident, and committed?

Due to growth, we are looking for a talented Digital Project Manager to join our team. You will have day-to-day responsibility for the smooth and effective running of digital projects with a focus on great delivery.

Responsibilities:

  • Supporting the team to deliver the client's needs across specific projects
  • Actively building strong relationships with the client
  • Liaising with clients and the agency personnel to ensure projects move on properly
  • Managing client expectations and taking responsibility for all deliverables produced for them
  • Managing all day to day operational aspects of your projects, including writing creative and technical briefs, drafting proposals, managing finances for the projects, scoping and sticking to project schedules, and checking standards, copy and amends
  • Using internal project management tools to plan, allocate resources and track issues and feedback from project stakeholders
  • Ensuring the company deliver projects commissioned by their clients on time and on budget
  • Managing the finances and ensuring that optimum profits are delivered on the job
  • Being the gatekeeper of the finer details of the projects; delivery expectations, key dates, latest presentation, production processes.
  • Proactively being a part of the studio scheduling process; ensuring work is planned before it is promised
  • Business development - organically growing the business by developing strong, professional relationships

Requirements:

  • 2+ years' commercial experience, either agency or client-side
  • Demonstrable track record of successful, cutting edge, website delivery, with the ability to manage multiple concurrent projects and prioritise own workload and request resources accordingly
  • Enthusiasm for project management methodology and continuous improvement
  • Solid estimating and planning skills
  • Ability to capture and communicate technical requirements
  • Rounded knowledge of best practice in design, development, usability, social media and SEO
  • Knowledge of how website hosting, domains and servers work
  • Experience of using project management systems
  • Experience with WordPress
  • Good awareness of digital marketing tools and tactics
  • UK-based and a strong English speaker

About you:

  • Good presentation, relationship-building and networking skills
  • Proactive, confident and diplomatic
  • Persuasive contributor to new business pitches and proposals
  • Meticulous with excellent attention to detail
  • Able to flag up pinch points that the agency needs to be aware of
  • Easy to work with and thrive in a team environment: genuine and sincere
  • Interested in branding in terms of visual and strategic
  • Obsessed with delivery
  • Obsessed with making the clients happy but within what is reasonable for the project and our agency
  • Passionate about good work
  • Keen to learn, grow and succeed
  • Good written communication and social / interpersonal skills
  • Excellent organisational skills

Benefits:

  • Competitive salary to match your experience
  • Performance-related annual bonus
  • Flexible working hours
  • 25 days annual leave
  • An opportunity to work on some high profile projects for some fantastic organisations

Sounds interesting? Please forward your CV and covering letter to robin@22group.co.uk

21/12/2020

Merry Digital Christmas

Has your business managed to adapt in 2020?

With Christmas and the end of 2020 fast approaching it’s time to slow down and reflect. 

This was the year of Zoom quizzes, home workouts (or not!) and lots of online shopping. 

It’s been a year of change in so many ways. Suddenly, the need for excellent online profiling and fast, efficient tech platforms for businesses got pushed to the top of the priority list. The jobs and issues that previously sat idle on the ‘pending’ list.

We’ve seen so many products and services become online friendly, even just mobile friendly, and new businesses forming to meet new demands. 

We saw delivery services go through the roof with demand, due to lockdown, and more apps were discovered to help us keep in touch. Whether it be with your team or family and friends. 

Additionally, if you relied on traditional marketing, 2020 forced many businesses to take the necessary and right steps into online marketing.

Let’s not forget the HR side of a business. Myself and a few others were lucky to join 22 Group this year. The twist being that the whole process was digital.

Since the entire recruitment process was over Zoom, it was a new experience for sure. Definitely none of your traditional face-to-face interview with a handshake. 

From meeting the team to training, it’s all been done online. However, this is not to be seen as a negative. Having the right technology and software has made it as easy as learning in person. Arguably, there are several efficiency savings and many of us feel we are working even more productively from our homes.

From starting a new job, to leaving, here at 22 Group, we said farewell to our team member Jess, who is relocating to Holland with a leaving do over Zoom.

Who would have thought that saying good-bye over Zoom could become a thing, and most will agree that socially interacting in person is something we can’t wait for once again.

At 22 Group, more than ever we’ve seen a growth in website projects and the need for businesses to become digitally friendly, which resulted in an increased number of projects for ourselves. Anything from refreshing and updating a current site or brand to creating a new, more efficient and stand-out website.  The need to make your business seen and heard online has never been greater.

However, we understand this wasn’t the case for so many this year. 

There’s been loss and hardship for many organisations but with that came a sense of community. Everyone is chipping in and helping the best they can. There’s been an increase in shouting about favourite local eateries and independent shops. 

It’s going to be a very different Christmas this year, for the majority of us it’s going to be a digital one or a gathering that is a lot smaller than usual. Maybe you even had your  Christmas work do online this year? We did, and the festive outfits certainly brightened up our screens and made for a welcome change.

So, whether you’re celebrating over Zoom or in person, at a distance, we would like to wish you all a Merry Christmas and a Happy New Year. 


It can be hard, but change is good. Don’t get stuck and left behind. 

If you feel like it’s time to do this, don’t hesitate to get in touch for a chat. If you’re just thinking about it, check out more information on what we do by clicking here.

02/12/2020

22 days of Christmas

Welcome to our digital A-Z jargon-buster as we count down the days to Christmas. 22 is our take on 25 in our Advent Calendar 2020.

Check in every day on our website or across our social media to learn a new word or refresh your vocabulary for websites, branding and marketing - in alphabetical order.

‘Tis the season to share, learn and be merry and we would love you get involved in our Advent Calendar so please share, like and comment!

If your business needs help in unravelling the constantly changing digital world, let us know. Our expert team can help to future-proof your online presence and make a splash through awesome websites, branding and marketing campaign.

We hope you enjoy following our #22daysofchristmas countdown.  

Let's start at the very beginning, a very good place to start.

A is for Algorithm: Complex programs used by search engines (e.g. Google) to find, rank and return the most relevant pages for search queries.

B is for Breadcrumb: A text path featured at the top of a web page showing where you are on a site. Thanks to Hansel & Gretel for helping us back home.

C is for Canonical tag: Way of telling search engines that a specific URL (Uniform Resource Locator) represents the master copy of a page. Prevents problems caused by duplicate content appearing on multiple URL’s.

D is for Domain: Name used to identify a website’s unique online space e.g. 22group.co.uk Domains are purchased and registered.

E is for Email marketing: Don’t just email your clients – capture, nurture, convert, retain. Do it right and it can be very powerful.

F is for Favicon: A tiny custom icon displayed to the left of your web address in your browser to help give brand or service identity. We have 22 in a circle. What’s yours?

G is for Goal: A measure of  how well your web site fulfils your target objective and represents a completed activity, called a conversion. Do you have your goals set up in Google Analytics?

H is for HTML: Hyper Text Mark-up Language, widely known as the language of the web. HTML are tags or commands informing the web-browser how to present a webpage.

 I is for Infographic: A graphical representation of data or information. A great way of creating and sharing interesting content in marketing campaigns and on social media.

J is for JavaScript: Scripting language used to create and control dynamic website content - anything that moves, changes or refreshes on your screen.

 K is for Keywords: Specific words or phrases which describe your content. It’s what your customers or potential customers would enter into a search engine.

L is for Landing Page: A specific website page which will show up when a particular link is clicked. Just like the one in our caption!

M is for Meta Description: The small amount of text which is seen on search engines before a site is clicked on. It gives a summary of the web page content.

N is for Newsfeed: Where updates from people or brands you follow are shown. Typically on social media, it will show profile changes, new photos uploaded, etc. 

O is for Organic Marketing: When your customers are coming to you naturally without using any paid advertisements to attract them.

P is for Plug-in: An add-on software which brings new functionality to a program or website. It allows customisation, enhancing its capabilities.

Q is for QR Code: A quick response (QR) code is a type of barcode that can be read by a smartphone. Once read, this leads you to a specific website or content page.

R is for Responsive Layout: This is when a website is able to adjust its screen size depending on the digital device that is accessing it.

S is for SEO: Search engine optimisation is the technique of improving your website and its content so that it appears higher in search engine rankings.

T is for Traffic: In relation to a website this refers to the amount of visitors, also known as “sessions”. This is a great way to measure online success. 

U is for UX: User experience (UX) refers to the overall experience of the user’s interaction with a product, system or service.

V if for vlog: Instead of a traditional written blog, a vlog is a video blog. Involving filming experiences, thoughts and opinions to share with a wider audience.

W is for Wireframes: Like a blueprint, a wireframe shows the plan for a web page. It is typically not coloured and more to see the layout, features and spacing.

X is for X-Post: Short for cross-post this refers to posting content on multiple platforms, expanding the audience reach.

Y is for Yak Shaving: In programming this is the need to complete a task, to be able to proceed with the next. Like pulling your Christmas cracker before eating.

Z is for Zip File: A computer file that is compressed. By reducing the size it means it takes up less space and is easier to transport.


30/10/2020

Marketing 101

First of all, what exactly is a marketing campaign?

A marketing campaign is a concentrated and focused effort to achieve a business goal. It sets its sights on a specific target and aims to reach it. There are a number of different types of business goals, but some good examples are:

  • Boosting engagement
  • Increasing brand awareness
  • Gaining more leads and revenue
  • Increasing sales
  • Promoting specific services
  • Advertising particular events or offers 

Clearly defining your goal is the very first step in a marketing plan. It is the foundation of your campaign and provides every action with clarity. 

Always remember the 3 marketing ‘M’s - your marketing campaign needs to be measurable, meaningful and methodical. 

What makes a campaign successful?

A marketing campaign is successful when it meets its objectives. Simple. 

There are a number of characteristics that strong marketing campaigns have in common. Often these are the goals themselves. Setting a vague goal that is near impossible to measure will destine your campaign for failure.

Instead, successful campaigns use SMART goals to focus their efforts. These are:

Specific

Measurable

Attainable

Relevant

Timely

Essentially, your campaign needs to have achievable goals that are clearly defined and challenging, but not impossible, to reach. They need to be ‘timely' - in other words, they will benefit from having a targeted finishing time associated with them.

An example of turning a vague goal into a SMART goal is shown below:

Vague goal: ‘Increase website traffic’

More specified goal: ‘Increase website traffic by 30%’

SMART goal: ‘Increase website traffic by 30% by the end of November, via targeted landing pages and social media advertising.’

Want to know more about marketing campaigns?

We have an in house marketing team who would love to chat about how to achieve your business goals.

If you want to find out more call us now on 0333 242 3990.

29/10/2020

What’s your branding style?

Finding the right branding style for your business is essential. It is the first thing people notice about your company, and often the last thing they forget.

As they say, there are no second chances at a first impression. So, let’s jump right into it. How do you find the right branding style for your business? 

Take stock of your competitors

First of all, it is helpful to look around you at what others are doing.

If you’re in an industry that has a very particular ‘look’ (for example, the established, corporate look-and-feel of the financial sector), it can be a smart move to go for something completely different.

Perhaps you see a lot of muted colour palettes around you, and you think a bold choice would give you a recognisable edge. This could differentiate your brand effectively. 

Or, it might work the other way. By adopting a similar style to successful competitors, your audience may view you as a brand that looks familiar to them, and brand loyalty could be easier to establish.

Your branding isn’t for you

This may sound wrong at first glance. Surely your brand needs to reflect you as much as possible?

Let me explain. Your branding needs to reflect your business. But not you, as an individual.

I think it helps to remember that your brand choices shouldn’t be purely based on your personal style and preference.

At the end of the day, your branding needs to capture your target audience. It needs to be all about them. 

Every branding decision you make needs to come back to the key question: will my target audience respond positively to this?


That’s why it can be helpful to distance yourself a little when choosing your branding style. 

Your absolute favourite colour combination might be neon pink and mustard yellow, but is that a choice that fully aligns with your business values and audience?

Shop around

If you’re struggling to decide on the brand style for you, it can be helpful to take inspiration from other sectors. 

What brands draw you in - and why?

Think about your first responses to certain websites, marketing campaigns, imagery and social media. And then think about what you want people’s first impressions of your brand to be. 

Should they feel at ease when they encounter your brand? Or excited by how different it is? Do you want to look conformist and professional? Or offbeat and quirky? 

Establish the type of brands that evoke similar feelings and then really analyse how they’re achieving that. Is it through their tone of voice, or maybe their colour palette?

If you're looking for some guidance or need help settling on the right branding style, give us a call on 0333 242 3990 to chat to a branding expert.

29/10/2020

15 powerful marketing quotes

These quotes can inspire your team and boost ideas about where you want your marketing to go!

Just 15 great quotes about marketing…

1.“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” - Dharmesh Shah, CTO & Co-Founder, HubSpot

2. “Do you have a product or service that people want? If you don’t have that, nothing else matters.” - Noah Kagan, Founder of Sumo

3. “Master the topic, the message, and the delivery.” - Steve Jobs, Co-Founder, Apple

4. “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” - Nancy Duarte

5. "Whatever the status quo is, changing it gives you the opportunity to be remarkable." - Seth Godin

6. “The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” - Tim Soulo, Head of Marketing and Product Strategy at AHREFs

7. “The best marketing doesn't feel like marketing.” - Tom Fishburne, Founder & CEO, Marketoonist

8. “Good marketers see consumers as complete human beings with all the dimensions real people have.” - Jonah Sachs

9. “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

10. “Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” - Brandon Andersen, Chief Strategist of Ceralytics

11. "Build something 100 people love, not something 1 million people kind of like." - Brian Chesky, Co-Founder & CEO, Airbnb

12. “Advertising brings in customers, but word-of-mouth brings in the best customers.” - Jonah Berger

13. “We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” - Kyle Gray

14. “Consistency is key. Whenever you start, give your audience something to look forward to.” - Julia McCoy, CEO at Express Writers

15. “Stopping advertising to save money is like stopping your watch to save time.” - Henry Ford

After some marketing advice or guidance? We can help. Call 0333 242 3990  to chat with an expert.

28/08/2020

What makes a great homepage?

Your homepage serves as the introduction to your site and, ultimately, to your brand.

It’s also a sort of contents page which should effectively signpost users around your site clearly.

As well as looking great and making a good first impression, your homepage should also prioritise converting leads. 

Take a look at how to get the most out of your homepage...

Make sure you clearly tell the world who you are, and what you do

Unless you’re a globally renowned brand, a good website homepage should effectively communicate who you are and what you do, to encourage your audience to stay on your site and find out more. 

It’s thought that you need to engage users within the first 16 seconds. And you know what they say, you never get a second chance at a first impression.

If you are unsure about your key message and what your brand is trying to say, spend some time refining this first. 

Include great design and strong images

The best content and copy in the world can get overlooked if your design and use of images doesn’t engage people.

A well-crafted homepage will combine graphics, text and multimedia in a creative way, to ensure the main purpose of the page is communicated effectively - but looks visually appealing. 

It is worth noting that images of your team are really important to include, and your own personal photography will tend to be more engaging than generic stock images. 

30/07/2020

Brand strategies for architects

The importance of specialised marketing and brand strategies for architects

Traditionally, architecture wasn't a sector that embraced bold marketing or branding strategies.

It was a sector that relied on word-of-mouth referrals and an existing reputation in certain circles.

The reasons for this could be that architecture services aren't immediately easy for the general public to grasp.

Marketing an unclear concept can be a roadblock to both architects and marketers. A lack of understanding in both sectors may have limited how marketing and branding were historically handled.

This seems to be changing - which can only be good news for architects and architecture firms.

Architecture - such a visual sector - has much to gain from bold marketing and branding strategies.

‘Sometimes, the resulting confusion over what the end product offered by architecture studios actually is - a built object, a service, or a spatial experience - leads to ineffective branding and marketing strategies.’ - Anca Mitrache, 'Branding and Marketing, An Architect's Perspective.' 

A brand strategy will inform every aspect of a business. From briefing clients to the company's visual identity, to communicating throughout a project, a cohesive brand strategy will maintain consistency at every level.

For architecture studios who want to branch out their client base, up-and-coming architects or for studios wanting to revitalize their services, branding and marketing is essential.  

In the past, architects tended to market to other architects. That involved displaying their portfolio proudly, using technical jargon and attempting to appear as impressive as possible.

Where this sector may have been missing a trick is through clear and easy to understand branding.

Translate services into simple ideas

Simple branding could appeal to a wider prospective audience, and disrupt the market by translating specialist services into layman's terms. The market reach of this type of branding could be huge.

Can we help with your branding? Call 0333 242 3990 to chat to an expert.

03/07/2020

UX (user experience) design

UX design is a term that you might begin to hear if you’re in the process of getting a new website.

But what does it mean? Really? 

If you’re new to the web design and development process, it can be disorientating hearing lots of tech jargon.

As designers and developers, we can sometimes be guilty of ‘tech talk.' But we also really determined to explain things clearly and simply to our clients.

After all, Albert Einstein said it best: ‘If you can't explain it simply, you don't understand it well enough!'

What exactly is UX design?

So we’re going to explore UX design here. And for starters, let’s unpack the acronym.

UX design stands for ‘user experience design.’ It’s a small term that covers a lot of ground.

UX design is the web design discipline of designing with the user in mind. UX design involves always thinking about user interaction and usability of a site.

A significant part of UX design is the research phase. This involves a study of your audience, your customers.

A UX designer will want to know as much as possible about the users of your site. How old do they tend to be? Are they working professionals? Do they engage well with your current site?

What does UX design achieve?

UX design is something we have all experienced - without even knowing it.

Everyone knows the feeling of being on a website where everything just sort of clicks. Information is easy to find. You can navigate around the site smoothly. You find what you were looking for straight away.

Of course, everyone has also experienced the opposite of UX design. A slow loading site with lots of pop-ups and a crowded layout that gives you a headache.

We’ve all been in the situation where we’ve clicked away from a bad site within the first few seconds!

These are the kinds of sites that didn’t prioritise UX design. And they tend to have a high bounce rate and poor user satisfaction levels.

This can have a huge impact on your google rankings - so it’s not something to brush off or take lightly.

What do UX designers do?

UX design, or user experience design, covers a broad range of practices. It tends to include user research, wireframes, visual designs and prototypes.

UX designers create concepts based around user journeys and flow - meaning how the user travels from one part of the site to the other.

Wireframes are like the skeleton of a website. They show the architecture of a site before colour, graphic and designs are added. This helps designers see how the site will function, and how the user will interact with it.

A UX designer's job is to see the online experience through the eyes of the user. They will identify any possible pain points. They can spot which pathway through the site feels clunky and can register which call to action engages them.

So where is UX design heading?

It seems like the future of UX design is heading towards more simple designs. Users tend to react the most favourably to easy-to-use sites with simple functions.

Amazon’s one swipe buying process, for example, is UX design at its most simple and accessible.

We are expecting our tech to do more and more, and make our lives increasingly easier. UX design will have to do more for us, whilst seeming as simple and effortless as possible. No mean feat!


If you’re in the process of building a site and would like some advice on UX design, we’d be happy to chat. Or, if you already have a site but this your UX design needs improvements, don’t be afraid to pick up the phone and ask for a bit of advice.

19/06/2020

The disruptive power of simplicity

There is power in simplicity. 

In the world of design, this is common knowledge. ‘Keep it simple’ is the mantra of many a graphic designer. Clean lines, minimalist shapes, stripped back visual identities - none of these concepts are new or groundbreaking.  

But recently the approach of ‘keeping it simple’ has moved well beyond the logo. 

Simplicity has become the key characteristic of disruptive brands. 

Branding experts Siegel+Gale are so fascinated by the concept of simplicity that they research brands every year for their World's Simplest brand report. This report surveys more than 15,000 people across 9 countries and ranks 800 brands. It’s a definitive understanding of the success of the simple brand.

‘Keeping it simple’ appears to be the one factor all big industry disruptors have in common.

Simplicity not just in design, but approach - at every level. The most successful brands were those that prioritised easy-to-use experiences or fulfilled certain functions that simply made life easier.

Siegel+Gale found...

  • 64% of consumers are willing to pay more for simpler experiences
  • 55% of consumers claim they’ll pay more for a brand that delivers a simpler experience
  • A stock portfolio of the simplest global brands outperforms the major indexes by 330 percent.

The top 10 world’s simplest brands were found to be:

  1. Netflix
  2. ALDI
  3. Google
  4. Lidl
  5. Carrefour
  6. McDonald’s
  7. trivago
  8. Spotify
  9. Uniqlo
  10. Subway

“The top performers in our study operate in crowded, highly competitive marketplaces. That said, their ability to consistently deliver their brands with simple, compelling experiences sets them apart,” said David Srere, co-CEO and Chief Strategy Officer at Siegel+Gale.

“Companies will benefit greatly by keeping it simple for customers…or suffer the consequences.”

We can see the effectiveness of the simple approach in our day-to-day lives. The ‘one swipe’ purchase bar on my Amazon app can testify to that! The simplicity of Amazon’s buying process prioritises a lightning-quick customer experience - making it all too easy to contribute to Jeff Bezos’ sprawling empire.

We see a similar user experience with Netflix - ranked the no1 most simple and successful brand. Their original tagline ‘movie enjoyment made easy’ still stands true today.

Netflix’s automation recommendations are designed intuitively so the next big thing is quick and easy for us to find. How many of us had to scroll endlessly to find ‘Tiger King’? None of us. It was one day simply there. We didn't have to think twice about it.

Netflix - as do the other most successful brands - remain committed to smooth, easy user experiences, instant accessibility and global brand recognition.

It’s simplicity done perfectly.

As Manchester businesses, what can we learn from these disruptors?

Key takeaways:

Empathise with your customer. I mean, really empathise. Getting on exactly the right wave-length as your customer allows you to anticipate their pain-points and experience their user journey. What road bumps stand between them and a seamless experience?

Embrace tech. People love easy-to-use tech. Think McDonald's self-service screen. A few taps and you're done! Without having to scream your order at a spaced-out server.

Streamline your services. Netflix offers one thing, done well. Amazon offers many different services, but keeps things simple with intuitive e-commerce tech that doesn't overwhelm their customers.

We'd love to help you out with a rebrand. If you're after something timeless, simple and disruptive - let's discuss! 

You can give us a call on 0161 672 7822, or drop me an email at jess@22group.co.uk

Manchester

+44 (0) 161 672 7822
enquiries@22group.co.uk

26 Dale Street, Manchester, M1 1FY
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