04/03/2021

Recognising International Women’s Day: Women who influenced branding, marketing and the web.

In recognition of International Women’s Day we’re exploring the women who have influenced and shaped the branding, marketing and web industry. 

There’s no doubt future generations will influence and change the way we market products and services, use the web or create brands. Here are only a handful of influential women who have made a major impact: 

  • Ada Lovelace

"Ada Lovelace, 1838" by Nefi is licensed under CC BY-NC-SA 2.0

Back in the middle of the 1800s Ada invented computer programming when she wrote the algorithm for the first computer machine. Her contribution has made the internet and today’s web possible, thanks Ada! 

  • Carolyn Davidson

What brand do you associate a tick with? Carolyn Davidson, graphic designer, created the all so famous Nike Swoosh logo and originally contracted it for just $35 back then. 

  • Ann Handley 
"Ann Handley - Keynote" by TopRankMarketing is licensed under CC BY 2.0

A digital marketing pioneer, she’s an inspiration to create better marketing that delivers results. ClickZ, her previous company, is one of the first sources of digital marketing information in the world and IBM named her as one of the 7 people shaping modern marketing with a mention by Forbes as being a top thought leader. 

  • Susan Kare

Susan Kare is a very influential computer iconographer, she has designed thousands of software icons which are recognisible to anyone who uses a computer. Her most notable icons are Apple, Microsoft and PayPal. 

  • Kim Krause Berg

In 1998 Kim founded Cre8siteForums.org which is a forum for SEO, UX and web design. It’s a great place for advice and talking with other SEOs on different topics. Kim, from the start of SEO, provided guidance on balancing usability with SEO. 

  • Carol H. Williams

Creator of many famous advertising campaigns, Carol has worked with several big companies and one of the most memorable is The Walt Disney Company where she created the groundbreaking “Imagination” campaign. 

Here at 22 Group, we’re really pleased to have welcomed a number of women to our team over the last 6 months, and we couldn’t be more proud to have a balanced, talented team.

But let’s be clear, when recruiting we of course search for the best person for the job, irrespective of gender. Running a small to medium-sized agency with a wide range of clients and industries, we find real value in having a balanced team to work on branding, design, web-build and marketing.  

25/02/2021

Benefits of blogging

Do you have a specific section on your website for blogs or articles? There’s definitely a need for them and it brings so many benefits - it’s a no brainer. No matter what industry you are in, it’s a must. 

Blogs should be kept up to date and informative. It’s a section of your website to show your knowledge, be informal and share topical, relevant and useful information. Whether it’s about your company or a specific industry topic, it’s a diverse space for educating your customers.

Having a blog isn’t enough, to reap the benefits there should be consistent posting and you should be regularly sharing content.

What benefits does having regular content bring to my company? 

  • Establish your brand

Blogs enable you to build up and create brand awareness. Writing about who you are, what your company does, what you stand for and who your company provides a service or product to really lets readers in. They are able to learn if they are the right customer and what it would be like to be yours.

  • Improved SEO

A major advantage of blogs is that they will help improve your SEO, your search engine ranking. Google is constantly updating and changing how it ranks websites and relevant and regularly updated content is a key measure.

This minefield of a task is definitely best for an SEO expert - something we have covered here at 22 Group. Keep in mind that just writing lots of blogs doesn’t instantly improve your SEO, there’s a lot more to it like researching and using keywords.

  • Content for social media

Your blogs are longer forms of writing which you wouldn’t post on social media. The discussion, in-depth views and more serious tone isn’t what social media is about. It’d be too long and the audience would most likely lose interest.

On the plus side, sharing links to your blog post via social media is a great addition to your on-going social media programme. It can be shared on your channels to generate shares and involvement from your audience or potential customers and helps to drive users to your website.

  • Engagement 

Everyone has an opinion and none of us thinks the same. When something happens or is going to happen, people seek what others think so this is great for you to portray your company’s voice and allow those in your industry or community to engage.

  • Organic leads

Having regular content really does make a difference. Leads that come to you through your blogs are bound to be suitable since they have read and got a feel of what your business is like. 

  • Educate your customers

Teach your customers and potential customers about what you offer, what you can do or if there are any major updates on what you provide. 

Customers like to be informed before committing, with so much competition out there this is your opportunity to show them what sets you apart. The more they understand, the more likely they will become the right customer or client for your business. It’s about building trust.

22 group employee typing away on their laptop, writing a blog post for a client

So how often should we post a blog? 

There isn’t one answer, this definitely depends on a few factors such as what’s best for your company, how big the company is, the resources you have and what your overall goal is from doing these blogs. 

This is something 22 Group can help discuss and plan accordingly. Our copywriters are skilled at making sure content is bespoke to you, using your tone of voice and brand values.

Interested in a chat or to see what we can deliver? Get in touch with us

11/02/2021

A heartfelt thank you

Love it or loath it, it’s time for some Valentine love. This year more than ever we need love all around but as the coronavirus pandemic has already resulted in a global outpouring of love, we hardly need reminding.

February has become a month synonymous with showing love and kindness and we felt it was timely so share some heartfelt words in this week’s blog.

Short and sweet, in two words - THANK YOU.

Thank you to our existing client.

For being supportive, encouraging and accepting of seeing our faces only over Zoom. We love face to face contact with clients and know this is really valuable for all parties, but have remained firmly devoted to the government’s recommendation to work from home since the first lock-down in March 2020. Many of us are Manchester based, so we’ve pretty much seen a continuous lockdown or strict covid tier systems in place throughout. 

Thank you for accepting the odd interruption of home-schooling, pets barking, delivery people at the door and DIY home-improvements happening in the background. Thank you for your patience and good sense of humour as, the thankfully rare, internet connections suffered hic-ups resulting in hilarious robotic, delayed voices and unflattering frozen screens.

With the exception these common home-working incidents, thankfully, our productivity and ability to deliver the highest levels of customer service that 22 Group clients should expect, has not suffered at all. Indeed our systems, platforms and processes were already fully integrated and digital making online-only and remote working a seamless transition.

22 group team member on Zoom speaking to clients on a laptop.

Thank you to our new clients.

We have reported previously that the whirlwind of 2020 and the beginning of 2021 has been one of the busiest periods for website design and website build, branding and design projects as well as digital marketing support since 22 Group was formed in 2012. One of the reasons for an increase in the number of website, branding and marketing projects we’re working on in Manchester, London and across the country, has been as a result of the need for businesses across all sectors to ensure their digital profile is optimum. 

Many businesses who had to close shop-fronts, branches and offices in line with lockdown guidelines realised over-night that the only way for customers and the general public to see and engage with them was online - and predominantly their website which is most often the first point of contact. 

This has resulted in welcoming a number of new clients to 22 Group - thank you for choosing to work with us. Our values at 22 Group include being friendly, committed, confident and straight-talking, and we are very lucky to work with people and companies who echo these. It makes working together so much easier, more productive and more fun and for this, we say thank you.

Thank you to our colleagues, suppliers and partners.

We desperately want to be working together again from our Manchester office and London office, we long to visit our website, branding and marketing clients across the country or meet partners and suppliers for seminars, training or strategy workshops.

With the growth we have experienced over the last 12 months, we have had the opportunity to expand our team too with several colleagues actually joining 22 Group remotely. We have cemented new relationships with suppliers and providers of relevant products and services linked to our website development work and long to meet our new-comers face to face as soon as we’re allowed. 

Thank you to everyone for being patient and for doing what we can to help make our new colleagues and partners to feel welcome to the team, over Zoom!

So from our home to yours, we offer a heartfelt thank you.

Let’s share the love and be kind this Valentine’s Day, throughout February and beyond. And don’t forget, random acts of kindness should never be overlooked. 

03/02/2021

Do I need a business website?

Wondering if you need a business website? Did you start your own business during the pandemic? Or have a business but never got round to creating a website? 

The answer to your questions about needing a website for your business is a straight up: yes. Not just any website that you think will just do the job, a good one that’s been professionally designed and developed to drive your business forward, generate leads and future-proof your online profile.

Does it generate sales? Does it organically attract customers? Is it user friendly and intuitive?

You also want the website to make a splash and look great!

COVID-19 has ensured that every industry needs to be digitally capable. It’s more important than ever to have a website. 

three drawings of a website design layout plan in blue, purple and green watercolour

Reasons why you need a website: 

1. Improves credibility

Having a website to a lot of customers proves to them that your business is legit. A lot of consumers tend to look for a website when they are thinking of buying from you and check that what you are offering is actually authentic. 

2. It’s advertising 

It’s a no brainer that having a website is 24/7 advertising. No employee will do that for you! New customers may find your business online while they’re shopping around and may not have come across you otherwise. 

3. One stop shop 

Having a website means you can collate and have all your business information in one place, whether it’s information on all the services you provide or products you sell. This helps to focus your business objectives and makes it a better experience for customers to know what you have available and they can see everything in one place. 

4. Customer connection

Your website can allow customers to connect with you. This can be via a booking or reservation system where your customers come to make an appointment. Or simply if a customer is trying to get in contact they can fill out a form or get your business details in order to do this. We are form-obsessed at 22 Group and our clients’ websites include the latest and best forms to capture leads.

5. Sells itself

If your website is made well with a professional look, it’ll sell itself and attract customers that are browsing online. You want the website to be a valuable asset to your business and it should be a tool to help you stand out from the crowd.

6. You shouldn’t rely on social media 

With the social media platform algorithms constantly changing, it has meant that reaching and engaging with your audience or potential customers has been getting harder and harder. So many other businesses are on all the platforms as well which may mean less people are seeing your posts. It’s frustrating for businesses who are trying to build themselves.

22 group team sitting discussing building a new website and the website design for clients.

We’re a leading, award-winning company based in Manchester for website design, website build, branding and marketing. Since we are a Manchester website design agency it means we have an understanding of young, booming businesses to already accomplished organisations. Manchester has been recognised as the ‘entrepreneur capital’ (Business Live, 2020) and is known to be a digital and tech hot-spot.

Now is the time to get your website designed and developed. We know this is an important investment into your business and can accommodate websites to suit a range of budgets.

If you know the time is right for a website or a design refresh to your existing site, we’d love to hear from you and show you what we do.

Get in touch here or give us a call on 0161 672 7822.

13/01/2021

Manchester web design and marketing services are growing.

We are growing our Manchester web design and marketing service. The digital world didn’t stop in 2020. In fact it grew and so did our team, specifically the marketing side of the business. And that’s not only with people, we’re working on something really exciting so keep your eyes peeled! 

Being a digital agency, we strongly believe that web design goes hand in hand with the branding and marketing. If you’re having a website created or refreshed, why leave the other aspects behind? 

Have a think about your current brand and marketing tactics, are they going to fit in with the new look you’re about to get? Is it up to your new standards or does it seem a bit out of place now? You should be thinking about your business as a whole so everything is on the same page.

22 Group employee chatting about Manchester web design services while sitting at a desk.

That similar idea applied to us, we wanted to offer our clients more and encourage the expansion of 22 Group. This means we had to think about the valuable resources we wanted to update or have in the business. 

Diversifying what we can offer clients has always been something we wanted to tap into and with growing projects, it was a great opportunity to delve deeper into this. 

Here at 22 Group we gained a new valuable member in the second half of 2020: Pernilla Tweddle, our Marketing Director. She brings extensive knowledge and experience in brand strategy, marketing, copywriting and PR as well as an abundance of estate agency marketing experience, making her a great asset to our team. 

Alongside Pernilla, Monica Fong also joined 22 Group in December as the Marketing and Copywriting Executive. Working closely together with Pernilla, Monica is at hand to help and execute day to day tasks. Copywriting and social media management is part of Monica’s many talents and she brings great energy to the team.

With an increasing number of projects coming our way, we also invested in our project management with the addition of Paula Greenwood in 2020, Senior Project Manager. She’s here to keep us all on track and make sure projects run smoothly. Paula joined us with a wealth of digital project management behind her, having worked in many sectors on large digital deliverables. Communication and organisational skills are key, and that’s exactly what Paula has. 

Digital marketing services growth chart on a tablet

We don’t plan to stop there. 2021 is looking bright and we’re currently recruiting for two other roles: Digital Project Manager and a WordPress Developer

It’s really exciting for us and for our clients to be expanding. The benefits are reaped by all. Our ambition is to continue to grow and progress to always improve the work we produce for our clients  

If you want to have a chat about your website, branding, marketing or all three. We’d love to hear from you.

Get in touch.

12/01/2021

WordPress Developer Role at 22 Group

Job Description:

We are looking to hire a skilled WordPress Developer to design and implement attractive and functional websites for our clients. You will be responsible for both back-end and front-end development including the implementation of WordPress themes and plugins as well as site integration and security updates.

To ensure success as a WordPress Developer, you should have in-depth knowledge of front-end programming languages, a good eye for aesthetics, and strong content management skills. Ultimately, a top-class WordPress Developer can create attractive, user-friendly websites that perfectly meet the design and functionality specifications of the client.

Responsibilities:

  • Meeting with clients to discuss website design and function.
  • Designing and building the website front-end.
  • Creating the website architecture.
  • Designing and managing the website back-end including database and server integration.
  • Generating WordPress themes and plugins.
  • Conducting website performance tests.
  • Troubleshooting content issues.
  • Conducting WordPress training with the client.
  • Monitoring the performance of the live website.

Requirements:

  • Bachelor’s degree in Computer Science or a similar field.
  • Proven work experience as a WordPress Developer.
  • Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
  • Knowledge of code versioning tools including Git, Mercurial, and SVN.
  • Experience working with debugging tools such as Chrome Inspector and Firebug.
  • Good understanding of website architecture and aesthetics.
  • Ability to project manage.
  • Good communication skills.

Benefits:

  • Competitive salary to match your experience 
  • Performance-related annual bonus
  • Flexible working hours
  • 25 days annual leave

Sounds interesting? Please forward your CV and covering letter to robin@22group.co.uk

12/01/2021

Digital project manager role at 22 Group

Are you friendly, straight-talking, confident, and committed?

Due to growth, we are looking for a talented Digital Project Manager to join our team. You will have day-to-day responsibility for the smooth and effective running of digital projects with a focus on great delivery.

Responsibilities:

  • Supporting the team to deliver the client's needs across specific projects
  • Actively building strong relationships with the client
  • Liaising with clients and the agency personnel to ensure projects move on properly
  • Managing client expectations and taking responsibility for all deliverables produced for them
  • Managing all day to day operational aspects of your projects, including writing creative and technical briefs, drafting proposals, managing finances for the projects, scoping and sticking to project schedules, and checking standards, copy and amends
  • Using internal project management tools to plan, allocate resources and track issues and feedback from project stakeholders
  • Ensuring the company deliver projects commissioned by their clients on time and on budget
  • Managing the finances and ensuring that optimum profits are delivered on the job
  • Being the gatekeeper of the finer details of the projects; delivery expectations, key dates, latest presentation, production processes.
  • Proactively being a part of the studio scheduling process; ensuring work is planned before it is promised
  • Business development - organically growing the business by developing strong, professional relationships

Requirements:

  • 2+ years' commercial experience, either agency or client-side
  • Demonstrable track record of successful, cutting edge, website delivery, with the ability to manage multiple concurrent projects and prioritise own workload and request resources accordingly
  • Enthusiasm for project management methodology and continuous improvement
  • Solid estimating and planning skills
  • Ability to capture and communicate technical requirements
  • Rounded knowledge of best practice in design, development, usability, social media and SEO
  • Knowledge of how website hosting, domains and servers work
  • Experience of using project management systems
  • Experience with WordPress
  • Good awareness of digital marketing tools and tactics
  • UK-based and a strong English speaker

About you:

  • Good presentation, relationship-building and networking skills
  • Proactive, confident and diplomatic
  • Persuasive contributor to new business pitches and proposals
  • Meticulous with excellent attention to detail
  • Able to flag up pinch points that the agency needs to be aware of
  • Easy to work with and thrive in a team environment: genuine and sincere
  • Interested in branding in terms of visual and strategic
  • Obsessed with delivery
  • Obsessed with making the clients happy but within what is reasonable for the project and our agency
  • Passionate about good work
  • Keen to learn, grow and succeed
  • Good written communication and social / interpersonal skills
  • Excellent organisational skills

Benefits:

  • Competitive salary to match your experience
  • Performance-related annual bonus
  • Flexible working hours
  • 25 days annual leave
  • An opportunity to work on some high profile projects for some fantastic organisations

Sounds interesting? Please forward your CV and covering letter to robin@22group.co.uk

21/12/2020

Merry Digital Christmas

Has your business managed to adapt in 2020?

With Christmas and the end of 2020 fast approaching it’s time to slow down and reflect. 

This was the year of Zoom quizzes, home workouts (or not!) and lots of online shopping. 

It’s been a year of change in so many ways. Suddenly, the need for excellent online profiling and fast, efficient tech platforms for businesses got pushed to the top of the priority list. The jobs and issues that previously sat idle on the ‘pending’ list.

We’ve seen so many products and services become online friendly, even just mobile friendly, and new businesses forming to meet new demands. 

We saw delivery services go through the roof with demand, due to lockdown, and more apps were discovered to help us keep in touch. Whether it be with your team or family and friends. 

Additionally, if you relied on traditional marketing, 2020 forced many businesses to take the necessary and right steps into online marketing.

Let’s not forget the HR side of a business. Myself and a few others were lucky to join 22 Group this year. The twist being that the whole process was digital.

Since the entire recruitment process was over Zoom, it was a new experience for sure. Definitely none of your traditional face-to-face interview with a handshake. 

From meeting the team to training, it’s all been done online. However, this is not to be seen as a negative. Having the right technology and software has made it as easy as learning in person. Arguably, there are several efficiency savings and many of us feel we are working even more productively from our homes.

From starting a new job, to leaving, here at 22 Group, we said farewell to our team member Jess, who is relocating to Holland with a leaving do over Zoom.

Who would have thought that saying good-bye over Zoom could become a thing, and most will agree that socially interacting in person is something we can’t wait for once again.

At 22 Group, more than ever we’ve seen a growth in website projects and the need for businesses to become digitally friendly, which resulted in an increased number of projects for ourselves. Anything from refreshing and updating a current site or brand to creating a new, more efficient and stand-out website.  The need to make your business seen and heard online has never been greater.

However, we understand this wasn’t the case for so many this year. 

There’s been loss and hardship for many organisations but with that came a sense of community. Everyone is chipping in and helping the best they can. There’s been an increase in shouting about favourite local eateries and independent shops. 

It’s going to be a very different Christmas this year, for the majority of us it’s going to be a digital one or a gathering that is a lot smaller than usual. Maybe you even had your  Christmas work do online this year? We did, and the festive outfits certainly brightened up our screens and made for a welcome change.

So, whether you’re celebrating over Zoom or in person, at a distance, we would like to wish you all a Merry Christmas and a Happy New Year. 


It can be hard, but change is good. Don’t get stuck and left behind. 

If you feel like it’s time to do this, don’t hesitate to get in touch for a chat. If you’re just thinking about it, check out more information on what we do by clicking here.

02/12/2020

22 days of Christmas

Welcome to our digital A-Z jargon-buster as we count down the days to Christmas. 22 is our take on 25 in our Advent Calendar 2020.

Check in every day on our website or across our social media to learn a new word or refresh your vocabulary for websites, branding and marketing - in alphabetical order.

‘Tis the season to share, learn and be merry and we would love you get involved in our Advent Calendar so please share, like and comment!

If your business needs help in unravelling the constantly changing digital world, let us know. Our expert team can help to future-proof your online presence and make a splash through awesome websites, branding and marketing campaign.

We hope you enjoy following our #22daysofchristmas countdown.  

Let's start at the very beginning, a very good place to start.

A is for Algorithm: Complex programs used by search engines (e.g. Google) to find, rank and return the most relevant pages for search queries.

B is for Breadcrumb: A text path featured at the top of a web page showing where you are on a site. Thanks to Hansel & Gretel for helping us back home.

C is for Canonical tag: Way of telling search engines that a specific URL (Uniform Resource Locator) represents the master copy of a page. Prevents problems caused by duplicate content appearing on multiple URL’s.

D is for Domain: Name used to identify a website’s unique online space e.g. 22group.co.uk Domains are purchased and registered.

E is for Email marketing: Don’t just email your clients – capture, nurture, convert, retain. Do it right and it can be very powerful.

F is for Favicon: A tiny custom icon displayed to the left of your web address in your browser to help give brand or service identity. We have 22 in a circle. What’s yours?

G is for Goal: A measure of  how well your web site fulfils your target objective and represents a completed activity, called a conversion. Do you have your goals set up in Google Analytics?

H is for HTML: Hyper Text Mark-up Language, widely known as the language of the web. HTML are tags or commands informing the web-browser how to present a webpage.

 I is for Infographic: A graphical representation of data or information. A great way of creating and sharing interesting content in marketing campaigns and on social media.

J is for JavaScript: Scripting language used to create and control dynamic website content - anything that moves, changes or refreshes on your screen.

 K is for Keywords: Specific words or phrases which describe your content. It’s what your customers or potential customers would enter into a search engine.

L is for Landing Page: A specific website page which will show up when a particular link is clicked. Just like the one in our caption!

M is for Meta Description: The small amount of text which is seen on search engines before a site is clicked on. It gives a summary of the web page content.

N is for Newsfeed: Where updates from people or brands you follow are shown. Typically on social media, it will show profile changes, new photos uploaded, etc. 

O is for Organic Marketing: When your customers are coming to you naturally without using any paid advertisements to attract them.

P is for Plug-in: An add-on software which brings new functionality to a program or website. It allows customisation, enhancing its capabilities.

Q is for QR Code: A quick response (QR) code is a type of barcode that can be read by a smartphone. Once read, this leads you to a specific website or content page.

R is for Responsive Layout: This is when a website is able to adjust its screen size depending on the digital device that is accessing it.

S is for SEO: Search engine optimisation is the technique of improving your website and its content so that it appears higher in search engine rankings.

T is for Traffic: In relation to a website this refers to the amount of visitors, also known as “sessions”. This is a great way to measure online success. 

U is for UX: User experience (UX) refers to the overall experience of the user’s interaction with a product, system or service.

V if for vlog: Instead of a traditional written blog, a vlog is a video blog. Involving filming experiences, thoughts and opinions to share with a wider audience.

W is for Wireframes: Like a blueprint, a wireframe shows the plan for a web page. It is typically not coloured and more to see the layout, features and spacing.

X is for X-Post: Short for cross-post this refers to posting content on multiple platforms, expanding the audience reach.

Y is for Yak Shaving: In programming this is the need to complete a task, to be able to proceed with the next. Like pulling your Christmas cracker before eating.

Z is for Zip File: A computer file that is compressed. By reducing the size it means it takes up less space and is easier to transport.


30/10/2020

Marketing 101

First of all, what exactly is a marketing campaign?

A marketing campaign is a concentrated and focused effort to achieve a business goal. It sets its sights on a specific target and aims to reach it. There are a number of different types of business goals, but some good examples are:

  • Boosting engagement
  • Increasing brand awareness
  • Gaining more leads and revenue
  • Increasing sales
  • Promoting specific services
  • Advertising particular events or offers 

Clearly defining your goal is the very first step in a marketing plan. It is the foundation of your campaign and provides every action with clarity. 

Always remember the 3 marketing ‘M’s - your marketing campaign needs to be measurable, meaningful and methodical. 

What makes a campaign successful?

A marketing campaign is successful when it meets its objectives. Simple. 

There are a number of characteristics that strong marketing campaigns have in common. Often these are the goals themselves. Setting a vague goal that is near impossible to measure will destine your campaign for failure.

Instead, successful campaigns use SMART goals to focus their efforts. These are:

Specific

Measurable

Attainable

Relevant

Timely

Essentially, your campaign needs to have achievable goals that are clearly defined and challenging, but not impossible, to reach. They need to be ‘timely' - in other words, they will benefit from having a targeted finishing time associated with them.

An example of turning a vague goal into a SMART goal is shown below:

Vague goal: ‘Increase website traffic’

More specified goal: ‘Increase website traffic by 30%’

SMART goal: ‘Increase website traffic by 30% by the end of November, via targeted landing pages and social media advertising.’

Want to know more about marketing campaigns?

We have an in house marketing team who would love to chat about how to achieve your business goals.

If you want to find out more call us now on 0333 242 3990.

29/10/2020

What’s your branding style?

Finding the right branding style for your business is essential. It is the first thing people notice about your company, and often the last thing they forget.

As they say, there are no second chances at a first impression. So, let’s jump right into it. How do you find the right branding style for your business? 

Take stock of your competitors

First of all, it is helpful to look around you at what others are doing.

If you’re in an industry that has a very particular ‘look’ (for example, the established, corporate look-and-feel of the financial sector), it can be a smart move to go for something completely different.

Perhaps you see a lot of muted colour palettes around you, and you think a bold choice would give you a recognisable edge. This could differentiate your brand effectively. 

Or, it might work the other way. By adopting a similar style to successful competitors, your audience may view you as a brand that looks familiar to them, and brand loyalty could be easier to establish.

Your branding isn’t for you

This may sound wrong at first glance. Surely your brand needs to reflect you as much as possible?

Let me explain. Your branding needs to reflect your business. But not you, as an individual.

I think it helps to remember that your brand choices shouldn’t be purely based on your personal style and preference.

At the end of the day, your branding needs to capture your target audience. It needs to be all about them. 

Every branding decision you make needs to come back to the key question: will my target audience respond positively to this?


That’s why it can be helpful to distance yourself a little when choosing your branding style. 

Your absolute favourite colour combination might be neon pink and mustard yellow, but is that a choice that fully aligns with your business values and audience?

Shop around

If you’re struggling to decide on the brand style for you, it can be helpful to take inspiration from other sectors. 

What brands draw you in - and why?

Think about your first responses to certain websites, marketing campaigns, imagery and social media. And then think about what you want people’s first impressions of your brand to be. 

Should they feel at ease when they encounter your brand? Or excited by how different it is? Do you want to look conformist and professional? Or offbeat and quirky? 

Establish the type of brands that evoke similar feelings and then really analyse how they’re achieving that. Is it through their tone of voice, or maybe their colour palette?

If you're looking for some guidance or need help settling on the right branding style, give us a call on 0333 242 3990 to chat to a branding expert.

29/10/2020

15 powerful marketing quotes

These quotes can inspire your team and boost ideas about where you want your marketing to go!

Just 15 great quotes about marketing…

1.“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” - Dharmesh Shah, CTO & Co-Founder, HubSpot

2. “Do you have a product or service that people want? If you don’t have that, nothing else matters.” - Noah Kagan, Founder of Sumo

3. “Master the topic, the message, and the delivery.” - Steve Jobs, Co-Founder, Apple

4. “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” - Nancy Duarte

5. "Whatever the status quo is, changing it gives you the opportunity to be remarkable." - Seth Godin

6. “The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” - Tim Soulo, Head of Marketing and Product Strategy at AHREFs

7. “The best marketing doesn't feel like marketing.” - Tom Fishburne, Founder & CEO, Marketoonist

8. “Good marketers see consumers as complete human beings with all the dimensions real people have.” - Jonah Sachs

9. “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

10. “Marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” - Brandon Andersen, Chief Strategist of Ceralytics

11. "Build something 100 people love, not something 1 million people kind of like." - Brian Chesky, Co-Founder & CEO, Airbnb

12. “Advertising brings in customers, but word-of-mouth brings in the best customers.” - Jonah Berger

13. “We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” - Kyle Gray

14. “Consistency is key. Whenever you start, give your audience something to look forward to.” - Julia McCoy, CEO at Express Writers

15. “Stopping advertising to save money is like stopping your watch to save time.” - Henry Ford

After some marketing advice or guidance? We can help. Call 0333 242 3990  to chat with an expert.

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