15/04/2021

Top brands on social media

Social media doesn't just keep us connected with friends and family, but it also keeps us connected to all walks of businesses and brands. 

The top brands on social media have a powerful impact, authentic engagement from their followers and clearly showcase their brand identity.

Going onto a brand’s social media, whether that’s Instagram, Facebook or the other platforms, has become part of the shopping experience. People look for validation through pictures, posts, videos and even comments from other customers. 

With social media being a necessity for any business these days, getting some strategy inspiration from the brands that are doing it right is always a good place to start. 

Let’s take a look at the top brands on social media

screenshot of GoPro instagram
  • GoPro

Making the world’s most versatile cameras, GoPro not only showcases their products and how great their cameras are, but they also interact a lot with their followers. They use user-generated content to show the quality of their cameras, it acts as a review for potential customers.

screenshot of Nike's twitter
  • Nike 

Nike focuses a lot on people and athletes on their social media channels. They have attracted the audience’s attention by showing the people who make the brand rather than constantly plugging their products. Nike is also very good at jumping on current affairs and sharing their thoughts, from Black Lives Matter to recognising frontline healthcare workers during the pandemic.

Screenshot of Starbuck's Facebook account
  • Starbucks

Starbucks has managed to grab the attention of its audience by using engaging and colourful visual imagery. Another great brand for voicing and creating campaigns around current topics, they create a lot of relevant content and create products in line with trends.

Screenshot of Greggs twitter post with a girl running on a treadmill.
  • Greggs

Greggs is a well-established brand and often uses humour through its social media. Whether retweeting with a witty comment or using a punny one-liner, Greggs has managed to maintain their image and actively engage with their audience.

Screenshot of etsy instagram account
  • Etsy

Selling a variety of handmade and unique items, Etsy uses its social media to display the work by independent, creative designers. The pandemic increased the message to support small businesses and local independent shops, Etsy’s platform allows customers to do exactly this. The visuals and content posted shows off Etsy’s very warm, welcoming and authentic branding.

screenshot of Farrow & Ball Facebook post
  • Farrow & Ball

A brand inspiring people to use eco-friendly water based paint and handcrafted wallpaper, Farrow & Ball have become well-known. They create a lot of content that is useful, inspiring and gives their individual paint colours personality. 

Did having a look at these top brands help inspire some new and unique content for yourself?

Adding value is very important through social media, don’t just push products and promotions. Give them information that is useful and relevant - connect with your audience, relate to them and create relationships. You want to create a lasting impression.

Are you using your social media to showcase and build up your brand image? 

man on phone browsing through a business' instagram


22Group can help if you’re looking for branding, marketing or web design services. Make a splash! Get in touch, we’d love to help.

04/03/2021

Recognising International Women’s Day: Women who influenced branding, marketing and the web.

In recognition of International Women’s Day we’re exploring the women who have influenced and shaped the branding, marketing and web industry. 

There’s no doubt future generations will influence and change the way we market products and services, use the web or create brands. Here are only a handful of influential women who have made a major impact: 

  • Ada Lovelace

"Ada Lovelace, 1838" by Nefi is licensed under CC BY-NC-SA 2.0

Back in the middle of the 1800s Ada invented computer programming when she wrote the algorithm for the first computer machine. Her contribution has made the internet and today’s web possible, thanks Ada! 

  • Carolyn Davidson

What brand do you associate a tick with? Carolyn Davidson, graphic designer, created the all so famous Nike Swoosh logo and originally contracted it for just $35 back then. 

  • Ann Handley 
"Ann Handley - Keynote" by TopRankMarketing is licensed under CC BY 2.0

A digital marketing pioneer, she’s an inspiration to create better marketing that delivers results. ClickZ, her previous company, is one of the first sources of digital marketing information in the world and IBM named her as one of the 7 people shaping modern marketing with a mention by Forbes as being a top thought leader. 

  • Susan Kare

Susan Kare is a very influential computer iconographer, she has designed thousands of software icons which are recognisible to anyone who uses a computer. Her most notable icons are Apple, Microsoft and PayPal. 

  • Kim Krause Berg

In 1998 Kim founded Cre8siteForums.org which is a forum for SEO, UX and web design. It’s a great place for advice and talking with other SEOs on different topics. Kim, from the start of SEO, provided guidance on balancing usability with SEO. 

  • Carol H. Williams

Creator of many famous advertising campaigns, Carol has worked with several big companies and one of the most memorable is The Walt Disney Company where she created the groundbreaking “Imagination” campaign. 

Here at 22 Group, we’re really pleased to have welcomed a number of women to our team over the last 6 months, and we couldn’t be more proud to have a balanced, talented team.

But let’s be clear, when recruiting we of course search for the best person for the job, irrespective of gender. Running a small to medium-sized agency with a wide range of clients and industries, we find real value in having a balanced team to work on branding, design, web-build and marketing.  

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