Getting a branding job professionally done? It’s a big deal and an exciting time. A branding agency can really help you stand out from the crowd, connect with your target audience and ensure you have a strong brand. 

Branding isn’t just about your company name and logo, your branding is involved in a host of other aspects of your business. From your print marketing to social media marketing to any content you put out there. 

colourful cards on a wall inspiring a branding project

Are you familiar with branding jargon? If not, we’ve got you covered. Learn the lingo: 

  • Brand ambassador

This is the face of the brand. Back in the day, it would be the owner of the business or an endorsed celebrity humanising the brand. Nowadays, a brand ambassador could be your employees, loyal customers or anyone who is passionate about the brand.

  • Brand assets

Elements including fonts, colours or any graphics that help you identify a brand. Each individual element should spark recognition but putting them all together will create the brand identity. 

  • Brand audit

A thorough examination of a brand to understand its strengths and weaknesses. An audit will help you identify any opportunities or anything that needs to be improved or changed. 

  • Brand awareness

The extent to which customers are familiar with a particular brand. Increasing brand awareness is often a goal for new brands, targeting new target markets or introducing new products or services. 

  • Brand guidelines

A document or instruction manual detailing the principles of the brand and how it should be used. It will provide guidance and understanding of its story, mission and vision. Brand guidelines can be for internal or external use. 

  • Brand identity

The visual elements and components that distinguish the brand to its intended audience. This could be the logo, tagline or colours and shapes. 

  • Brand positioning

Where a brand stands against others in the market. A strong brand position requires all marketing efforts to successfully make an impression on its customers. 

  • Brand values

The brand’s beliefs and promises that underline its purpose and guide towards its behaviour. What does your business stand for? 

  • Graphic style 

The theme, look and feel of graphic elements that are part of the brand’s appearance. 

  • Icon 

A small, graphic representation of a brand or if there is the use of multiple, it can be a brand’s stylistic extensions. Icons can help convey a message visually. 

  • Logo

A visual signifier for a brand, this could be a shape, image or text. A logo helps the customer to identify a brand, for example, Nike’s swish.  

  • Parent brand

The main brand that supports its subsidiary products or services by sharing its identity. The parent brand is usually well established which its sub-brand would benefit from. 

  • Rebranding

Revisiting a brand and changing it. This could be because of an acquisition or change in target audience or other business changes. 

  • Repositioning

Changing the way customers view your brand. This might be due to the target market shifting or the product or service being used differently. 

We hope this comes in handy whether you are looking to do any branding work now or in the future. 

Are you looking for a branding agency? 

You’re in the right place. 22 Group are an experienced digital agency who can help with all aspects of your branding. From scratch to a re-brand or designing a brochure in your brand colours and design, we can help get your message across. 

If you have any questions about how our branding experts can help you, please don’t hesitate to get in touch. We’d love to have a chat.