13/01/2021

22 Group is growing and there’s no stopping us!

The digital world didn’t stop in 2020. In fact it grew and so did our team, specifically the marketing side of the business. And that’s not only with people, we’re working on something really exciting so keep your eyes peeled! 

Being a digital agency, we strongly believe that web design goes hand in hand with the branding and marketing. If you’re having a website created or refreshed, why leave the other aspects behind? 

Have a think about your current brand and marketing tactics, are they going to fit in with the new look you’re about to get? Is it up to your new standards or does it seem a bit out of place now? You should be thinking about your business as a whole so everything is on the same page.

That similar idea applied to us, we wanted to offer our clients more and encourage the expansion of 22 Group. This means we had to think about the valuable resources we wanted to update or have in the business. 

Diversifying what we can offer clients has always been something we wanted to tap into and with growing projects, it was a great opportunity to delve deeper into this. 

Here at 22 Group we gained a new valuable member in the second half of 2020: Pernilla Tweddle, our Marketing Director. She brings extensive knowledge and experience in brand strategy, marketing, copywriting and PR making her a great asset to our team. 

Alongside Pernilla, Monica Fong also joined 22 Group in December as the Marketing and Copywriting Executive. Working closely together with Pernilla, Monica is at hand to help and execute day to day tasks. Copywriting and social media management is part of Monica’s many talents and she brings great energy to the team.

With an increasing number of projects coming our way, we also invested in our project management with the addition of Paula Greenwood in 2020, Senior Project Manager. She’s here to keep us all on track and make sure projects run smoothly. Paula joined us with a wealth of digital project management behind her, having worked in many sectors on large digital deliverables. Communication and organisational skills are key, and that’s exactly what Paula has. 

We don’t plan to stop there. 2021 is looking bright and we’re currently recruiting for two other roles: Digital Project Manager and a WordPress Developer

It’s really exciting for us and for our clients to be expanding. The benefits are reaped by all. Our ambition is to continue to grow and progress to always improve the work we produce for our clients  

If you want to have a chat about your website, branding, marketing or all three. We’d love to hear from you.

Get in touch.

12/01/2021

WordPress Developer Role at 22 Group

Job Description:

We are looking to hire a skilled WordPress Developer to design and implement attractive and functional websites for our clients. You will be responsible for both back-end and front-end development including the implementation of WordPress themes and plugins as well as site integration and security updates.

To ensure success as a WordPress Developer, you should have in-depth knowledge of front-end programming languages, a good eye for aesthetics, and strong content management skills. Ultimately, a top-class WordPress Developer can create attractive, user-friendly websites that perfectly meet the design and functionality specifications of the client.

Responsibilities:

  • Meeting with clients to discuss website design and function.
  • Designing and building the website front-end.
  • Creating the website architecture.
  • Designing and managing the website back-end including database and server integration.
  • Generating WordPress themes and plugins.
  • Conducting website performance tests.
  • Troubleshooting content issues.
  • Conducting WordPress training with the client.
  • Monitoring the performance of the live website.

Requirements:

  • Bachelor’s degree in Computer Science or a similar field.
  • Proven work experience as a WordPress Developer.
  • Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
  • Knowledge of code versioning tools including Git, Mercurial, and SVN.
  • Experience working with debugging tools such as Chrome Inspector and Firebug.
  • Good understanding of website architecture and aesthetics.
  • Ability to project manage.
  • Good communication skills.

Benefits:

  • Competitive salary to match your experience 
  • Performance-related annual bonus
  • Flexible working hours
  • 25 days annual leave

Sounds interesting? Please forward your CV and covering letter to robin@22group.co.uk

12/01/2021

Digital project manager role at 22 Group

Are you friendly, straight-talking, confident, and committed?

Due to growth, we are looking for a talented Digital Project Manager to join our team. You will have day-to-day responsibility for the smooth and effective running of digital projects with a focus on great delivery.

Responsibilities:

  • Supporting the team to deliver the client's needs across specific projects
  • Actively building strong relationships with the client
  • Liaising with clients and the agency personnel to ensure projects move on properly
  • Managing client expectations and taking responsibility for all deliverables produced for them
  • Managing all day to day operational aspects of your projects, including writing creative and technical briefs, drafting proposals, managing finances for the projects, scoping and sticking to project schedules, and checking standards, copy and amends
  • Using internal project management tools to plan, allocate resources and track issues and feedback from project stakeholders
  • Ensuring the company deliver projects commissioned by their clients on time and on budget
  • Managing the finances and ensuring that optimum profits are delivered on the job
  • Being the gatekeeper of the finer details of the projects; delivery expectations, key dates, latest presentation, production processes.
  • Proactively being a part of the studio scheduling process; ensuring work is planned before it is promised
  • Business development - organically growing the business by developing strong, professional relationships

Requirements:

  • 2+ years' commercial experience, either agency or client-side
  • Demonstrable track record of successful, cutting edge, website delivery, with the ability to manage multiple concurrent projects and prioritise own workload and request resources accordingly
  • Enthusiasm for project management methodology and continuous improvement
  • Solid estimating and planning skills
  • Ability to capture and communicate technical requirements
  • Rounded knowledge of best practice in design, development, usability, social media and SEO
  • Knowledge of how website hosting, domains and servers work
  • Experience of using project management systems
  • Experience with WordPress
  • Good awareness of digital marketing tools and tactics
  • UK-based and a strong English speaker

About you:

  • Good presentation, relationship-building and networking skills
  • Proactive, confident and diplomatic
  • Persuasive contributor to new business pitches and proposals
  • Meticulous with excellent attention to detail
  • Able to flag up pinch points that the agency needs to be aware of
  • Easy to work with and thrive in a team environment: genuine and sincere
  • Interested in branding in terms of visual and strategic
  • Obsessed with delivery
  • Obsessed with making the clients happy but within what is reasonable for the project and our agency
  • Passionate about good work
  • Keen to learn, grow and succeed
  • Good written communication and social / interpersonal skills
  • Excellent organisational skills

Benefits:

  • Competitive salary to match your experience
  • Performance-related annual bonus
  • Flexible working hours
  • 25 days annual leave
  • An opportunity to work on some high profile projects for some fantastic organisations

Sounds interesting? Please forward your CV and covering letter to robin@22group.co.uk

21/12/2020

Merry Digital Christmas

Has your business managed to adapt in 2020?

With Christmas and the end of 2020 fast approaching it’s time to slow down and reflect. 

This was the year of Zoom quizzes, home workouts (or not!) and lots of online shopping. 

It’s been a year of change in so many ways. Suddenly, the need for excellent online profiling and fast, efficient tech platforms for businesses got pushed to the top of the priority list. The jobs and issues that previously sat idle on the ‘pending’ list.

We’ve seen so many products and services become online friendly, even just mobile friendly, and new businesses forming to meet new demands. 

We saw delivery services go through the roof with demand, due to lockdown, and more apps were discovered to help us keep in touch. Whether it be with your team or family and friends. 

Additionally, if you relied on traditional marketing, 2020 forced many businesses to take the necessary and right steps into online marketing.

Let’s not forget the HR side of a business. Myself and a few others were lucky to join 22 Group this year. The twist being that the whole process was digital.

Since the entire recruitment process was over Zoom, it was a new experience for sure. Definitely none of your traditional face-to-face interview with a handshake. 

From meeting the team to training, it’s all been done online. However, this is not to be seen as a negative. Having the right technology and software has made it as easy as learning in person. Arguably, there are several efficiency savings and many of us feel we are working even more productively from our homes.

From starting a new job, to leaving, here at 22 Group, we said farewell to our team member Jess, who is relocating to Holland with a leaving do over Zoom.

Who would have thought that saying good-bye over Zoom could become a thing, and most will agree that socially interacting in person is something we can’t wait for once again.

At 22 Group, more than ever we’ve seen a growth in website projects and the need for businesses to become digitally friendly, which resulted in an increased number of projects for ourselves. Anything from refreshing and updating a current site or brand to creating a new, more efficient and stand-out website.  The need to make your business seen and heard online has never been greater.

However, we understand this wasn’t the case for so many this year. 

There’s been loss and hardship for many organisations but with that came a sense of community. Everyone is chipping in and helping the best they can. There’s been an increase in shouting about favourite local eateries and independent shops. 

It’s going to be a very different Christmas this year, for the majority of us it’s going to be a digital one or a gathering that is a lot smaller than usual. Maybe you even had your  Christmas work do online this year? We did, and the festive outfits certainly brightened up our screens and made for a welcome change.

So, whether you’re celebrating over Zoom or in person, at a distance, we would like to wish you all a Merry Christmas and a Happy New Year. 


It can be hard, but change is good. Don’t get stuck and left behind. 

If you feel like it’s time to do this, don’t hesitate to get in touch for a chat. If you’re just thinking about it, check out more information on what we do by clicking here.

02/12/2020

22 days of Christmas

Welcome to our digital A-Z jargon-buster as we count down the days to Christmas. 22 is our take on 25 in our Advent Calendar 2020.

Check in every day on our website or across our social media to learn a new word or refresh your vocabulary for websites, branding and marketing - in alphabetical order.

‘Tis the season to share, learn and be merry and we would love you get involved in our Advent Calendar so please share, like and comment!

If your business needs help in unravelling the constantly changing digital world, let us know. Our expert team can help to future-proof your online presence and make a splash through awesome websites, branding and marketing campaign.

We hope you enjoy following our #22daysofchristmas countdown.  

Let's start at the very beginning, a very good place to start.

A is for Algorithm: Complex programs used by search engines (e.g. Google) to find, rank and return the most relevant pages for search queries.

B is for Breadcrumb: A text path featured at the top of a web page showing where you are on a site. Thanks to Hansel & Gretel for helping us back home.

C is for Canonical tag: Way of telling search engines that a specific URL (Uniform Resource Locator) represents the master copy of a page. Prevents problems caused by duplicate content appearing on multiple URL’s.

D is for Domain: Name used to identify a website’s unique online space e.g. 22group.co.uk Domains are purchased and registered.

E is for Email marketing: Don’t just email your clients – capture, nurture, convert, retain. Do it right and it can be very powerful.

F is for Favicon: A tiny custom icon displayed to the left of your web address in your browser to help give brand or service identity. We have 22 in a circle. What’s yours?

G is for Goal: A measure of  how well your web site fulfils your target objective and represents a completed activity, called a conversion. Do you have your goals set up in Google Analytics?

H is for HTML: Hyper Text Mark-up Language, widely known as the language of the web. HTML are tags or commands informing the web-browser how to present a webpage.

 I is for Infographic: A graphical representation of data or information. A great way of creating and sharing interesting content in marketing campaigns and on social media.

J is for JavaScript: Scripting language used to create and control dynamic website content - anything that moves, changes or refreshes on your screen.

 K is for Keywords: Specific words or phrases which describe your content. It’s what your customers or potential customers would enter into a search engine.

L is for Landing Page: A specific website page which will show up when a particular link is clicked. Just like the one in our caption!

M is for Meta Description: The small amount of text which is seen on search engines before a site is clicked on. It gives a summary of the web page content.

N is for Newsfeed: Where updates from people or brands you follow are shown. Typically on social media, it will show profile changes, new photos uploaded, etc. 

O is for Organic Marketing: When your customers are coming to you naturally without using any paid advertisements to attract them.

P is for Plug-in: An add-on software which brings new functionality to a program or website. It allows customisation, enhancing its capabilities.

Q is for QR Code: A quick response (QR) code is a type of barcode that can be read by a smartphone. Once read, this leads you to a specific website or content page.

R is for Responsive Layout: This is when a website is able to adjust its screen size depending on the digital device that is accessing it.

S is for SEO: Search engine optimisation is the technique of improving your website and its content so that it appears higher in search engine rankings.

T is for Traffic: In relation to a website this refers to the amount of visitors, also known as “sessions”. This is a great way to measure online success. 

U is for UX: User experience (UX) refers to the overall experience of the user’s interaction with a product, system or service.

V if for vlog: Instead of a traditional written blog, a vlog is a video blog. Involving filming experiences, thoughts and opinions to share with a wider audience.

W is for Wireframes: Like a blueprint, a wireframe shows the plan for a web page. It is typically not coloured and more to see the layout, features and spacing.

X is for X-Post: Short for cross-post this refers to posting content on multiple platforms, expanding the audience reach.

Y is for Yak Shaving: In programming this is the need to complete a task, to be able to proceed with the next. Like pulling your Christmas cracker before eating.

Z is for Zip File: A computer file that is compressed. By reducing the size it means it takes up less space and is easier to transport.


27/03/2020

Weathering the storm of COVID-19.

Within the space of a week, a week that has seemed to span a year, it's already become a cliché to call these times 'unprecedented.'

COVID-19 has changed the landscape, politically, socially and economically, so dramatically that normal things like commuting to the office now seem like relics of the past.

I don’t think it’s alarmist to say real structural change is occurring during this period. Uncertainty is the new normal and change is the only constant.

What then, does this mean for business, for day-to-day survival? And, most importantly, what can we do to weather the storm?


Content and communication

If you haven't already, consider your content marketing strategy.

It may seem like a low priority task, but communication, now more than ever, will oil the wheels of commerce - or, at least, nurture those important leads for when the time is right.

Customers, prospects, leads, employees - all need clear channels of communication.

With the majority of the country now working from behind a screen, it is important to remain connected. Content marketing is a cheap, quick way to directly engage with your audience.

Communication during turbulent times is hugely important, but it may be overwhelming when you feel swamped. Maybe we can help. As our resident copywriter, I would be more than happy to create bespoke content for you (for emails, website, banners, social media) absolutely free. Email jess@22group.co.uk for more details.

Consider reinvention

It may be wise to throw away the rule-book. If your traditional ways of working are suddenly rendered meaningless, consider doing a 180.

The companies quickest off the mark have been those who recognised the necessity of changing direction, and did so swiftly.

Examples of this are LVMH, the French luxury goods company behind Louis Vuitton, making hand sanitiser free of charge for the use of French hospitals and public services.

More practical pivots include restaurants who have closed their doors, but who are still offering food via delivery.

Be mindful of your reputation

In unprecedented times, consumers will remember how companies acted. We’ve seen examples of this already.
CEO of Topshop, Philip Green, made the decision to let his workers go without pay. This provoked a social media backlash, with many calling for a boycott of all Green’s stores.

Mike Ashley, owner of Sports Direct, also faced criticism for refusing to close his stores, claiming they offer ‘essential services.’ His sudden, and already infamous, U-turn looks likely to tarnish his reputation – for how long is yet to be seen.

Reputational risk may not seem high on the list of short-term concerns, but its impacts will be long-lasting and potentially ruinous. Brand reputation can be nurtured through transparent communication and actions that are in line with company values.

For example, Marks and Spencer, the quintessentially British brand, have widespread customer loyalty spanning generations and a solid reputation. The M&S brand survived recessions and two world wars, always prioritizing their values above everything else. During World War Two they helped to patent the design for utility clothing and raise funds for the RAF. For more on the importance of brand values, read here.

Customer loyalty isn't a solution to every problem, but it can act as a reassuring life-jacket when the storm hits – and in the aftermath that follows.

Stay safe!

Jess


Jess Cawdron

Copywriting & Marketing

0161 672 7822

jess@22group.co.uk

16/03/2020

Our company culture.

‘Culture.’

One of the stylish, corporate buzzwords that roam around, and, when overused, can be as irritating as a wasp at a picnic.

Yet, this is jargon that we can’t keep batting away, as it directly impacts our day-to-day.

Company culture is essentially the personality and character of an organisation. 

It’s the environment of a workplace - how it functions, how employees communicate and how staff are managed.

Company culture can have a significant impact on your job satisfaction and productivity. It is one of the most important factors to consider when hunting for work.

Working out what sort of company culture works for you is very personal and directly relates to your habits as a worker. Are you an intrinsic team player? Do you work far more efficiently when left independently? Do you need clear targets to stay focused?

These elements are so important to establish, but can be tricky to figure out before getting stuck into a job. And, you may find out, too late, that a company's culture doesn’t align with your personal working style.

That’s why we’ve decided to be as transparent as possible!

We’re laying our cards out on the table and giving a thorough overview of our company culture so that we can attract like-minded people.

Our company culture is intrinsically linked to our values. We believe that working in a friendly environment - one of authenticity, integrity and mutual respect - is conducive to productivity and job satisfaction.

As a team, we’re a committed bunch. We’re dedicated to our work, but also to one another and we’re proud of our upbeat and supportive working environment.

We’re proud of our retention of staff and how the atmosphere we’ve created feels more like working with friends than colleagues. 


Here are 8 aspects of our company culture...

     1. We can wear what we want to the office. The relaxed and informal nature of our office environment means we don’t assign to the corporate world of suits and ties. We think being comfy is far more important.

     2. We have quarterly activities as a team. In the past we have been Go Karting and for a night out at Flight Club. Each member of the team gets their own turn to pick an activity of their choice.

     3. We have an Office Mum. Marcia, our officer manager, is the company’s unofficial, but kinda official, office mum. She looks after us superbly and brightens up our office with her sense of humour. She enjoys rating the cups of tea we make her out of 10 and offering us sage advice. We even got her a mother’s day gift last year!

    4. We have flexible hours. As a company we believe that we are all far more productive when we can work at our optimum hours. We have a combination of night owls and early birds in the office and our flexibility suits both.

    5. We can easily work remotely! Our jobs are usually done from behind a computer screen, allowing us that flexibility of work. We have the option of working from home a few times a week, whenever suits us. 

    6.  Our project manager Stephen regularly keeps the office well-stocked with all manner of sweet treats. Doughnuts, biscuits, cakes - you name it.

7. We sometimes like to indulge in Fat Fridays - a day where we explore the culinary delights of the Northern Quarter. This is a day completely free from calorie-counting.

   8. We have 25 days of holiday!


If you like the sound of our company culture, check out our recent PHP developer role.

18/02/2020

PHP Developer role

We’re looking for a talented PHP Developer to work on innovative projects for a wide range of clients at our agency based in the Northern quarter, Manchester. We’re a friendly, forward thinking team who value innovation and provide an open forum for ideas and ways to improve.

We specialise in bespoke website builds for our clients and their critical business systems. You’ll be a key member of our development team and play a crucial role in the development of our new company products. 

The right candidate will care about quality, be a self-starter and have a real passion for development and progressing their skillset.

Experience:

— Object Oriented Application Design

— MVC framework experience - Laravel / Zend / CakePHP or similar

— Wordpress plugin development

— MySQL

— Caching (e.g. Redis, Nginx)

— Version control (Git)

— Property feeds

— Linux server administration (Debian / Ubuntu)

Nice to haves:

— HTML5

— XHTML

— CSS2/3

— Javascript / AJAX

— Node.js

Responsibilities:

— Development of back-end systems for a range of websites 

— Development of company products

— Perform coding to written technical specifications

— Investigate, analyse and document reported bugs

— Perform maintenance development and correction of identified bugs

— Create and document test plans, implement and manage unit tests and scripts

— Communicate regularly with project managers to provide understanding of technical requirements, processes and dependencies

Benefits:

— 25 days holiday

— Friendly and supportive team

— Christmas / summer party

— As much coffee as you can handle

— Friday beers

— Flexible lunch and regular breaks

— No dress code

— Yearly appraisal and pay review

— Convenient central Manchester office location [Post the COVID-19 crisis]

What to send us

— Your contact details

— A bit about you and what you’re passionate about 

— Your experience

— Examples of projects utilising the required skills

— Your reasons for wanting to work for 22 Group

Thanks and good luck!

Email us now

17/02/2020

Our values: the heart of 22

Maybe it’s our Manchester roots that make 22 Group friendly, straight-talking, and confident. We're committed to our responsibility to deliver incredible results, with heart.

There’s more to crafting an effective and distinct brand than a knock-out logo or a sleek website. Whilst important, these more tangible aspects of brand identity work best when combined with what already exists at the beating heart of any solid brand: its values.

Strong marketing is built upon clear brand values. Integrating the message of a company into its marketing increases engagement with customers who admire and align with these ideals.

Showing what the company stands for - its personality, so to speak - resonates with people and reaps results.

For example, think of brands like IKEA who celebrate simplicity and are known for their minimalist style and easy to build products. There’s Spotify’s playful spirit, easily pinpointed in their 'Listen Like You Used To’ adverts. Or Dr Martens, who recently captured both their long-standing rebellious image and product durability in the ‘Tough As You’ campaign. Good branding also has a ripple-like effect, sticking with customers and helping to build brand reputation.

Essentially: think of your values as your brand DNA.

Brand values show your ‘true north’ (no geographical bias intended) as they act as an orientating guide for both your clients and colleagues. They define the business. The blueprint the business. They also show us here at 22 Group what each individual client strives towards and what, together, we’ll focus on conveying.

Distinguishing the message of a company goes a long way. And, whilst it’s important for us to be attuned to the brand values of our clients, we also realise it’s probably important to outline the 22 Group team’s shared ethos — so you know exactly who you’re taking the dive with. Of course, communicating these values is also key so prospective clients can clearly identify connecting strands between our brand and theirs.

So, we’ll go first ... Here’s what our brand stands for:

Friendliness.

A cornerstone of our company’s culture, we put this shared value into practice daily. Cultivating positive and long-standing working relationships amongst ourselves and with our clients is genuinely important to us. It’s all about being our best selves and bringing out the best in each other.

Straight talking.

Honesty and authenticity sets us apart. In a world inundated with options, decisions and choices to be made, it’s nice to know who you can rely on to get the job done. We won’t set unrealistic goals or mess around with your expectations. Building open and honest relationships is always our aim.

Confident.

We believe in ourselves - and you should too. Our passion for each aspect of what we do shines through into our work and you can trust us to give it our all. We recognise our capabilities and are comfortable to try new things in order to make the most of our talents.

Committed.

We take pride in what we do. Loyal and long-standing client relationships are just as important to us as project details. Each and every one of us is dedicated and genuinely invested in our work - and to upholding our brand values.

If it sounds as though we’re kindred spirits, or you’d like to make your brand stand out in a crowd, get in touch with our team: jess@22group.co.uk 

23/12/2018

Our team is growing….meet David Christian-Woodruff!

2018 was a busy year for 22, with quick growth we went from 8 to 12 members of staff. As we continue to take on such a wide range of clients across varied sectors we’ve been refining our processes and tightening our procedures to offer our clients the very best experience. As part of that we’ve employed a new Project Manager, David Christian-Woodruff to help everything run smoothly.

We talk to David about his experience and what he’ll be doing in his exciting new role!

Q1. Tell us a bit about your background?

A: I was born in London, before living in Belgium for 15 years from the age of 3, where I attended a Francophone school and learnt to speak French. I then moved to an international school. I returned to UK to study at De Montfort University in Leicester to study Graphic Design. For the last 6 years, I’ve been working at a digital agency starting as a designer, then moving to team leader and finally digital producer role (which is similar to project manager).

Q2. What made you want to work at 22 Group?

A: On meeting the team initially, it was the ethos, vision and team togetherness that convinced me that this was the place for me! I wanted somewhere I could go and get stuck in, not only to use my experience to manage projects but to be able to help the business in a fundamental way moving forward. Having had experience working with many projects at once, it was an exciting prospect to work at a company where I could streamline processes and take on both the PM and a more analytical role.

Q3. What does the role of PM involve and how can you help clients?

A: From my perspective, being a PM is all about being there for the client, liaising with the team to ensure that from the very beginning, all parties know what needs to be done and by what date. My aim will be to keep clients informed throughout, suggesting new ideas and helping their business and brand push forward in an ever-changing climate.

Q4. So, you're new to Manchester what do you think of it so far?

A: It's brilliant! Coming from Leicester to Manchester is a BIG change, but there is so much more to do and see and it’s a great, cultural city! Having only been here a short time, I know I will still be things I will be discovering for some time yet.

Q5. What do you get up to outside of work?

A: I like being active so going to the gym, playing football, tennis or any sport is high on the agenda. Apart from that, I love to explore and try new things! The nightlife in Manchester will also certainly be a massive bonus now I've moved up here!

12/12/2018

22 Group receive an ‘Honourable Mention’ at the AWWWARDS

I'm really proud of the amazing effort our team put into building our website. https://www.22group.co.uk .We knew it was good but didn't really shout about it (well not as much as a lot of agencies do).

I've been told in the past that considering the amount of great work we have done I'm too humble and need to shout louder. It maybe a bit of a cliche, but as an agency, I feel we'd rather just get on and do an amazing job for our clients, rather than try and get ourselves noticed. So it's great to get the honourable mention from the Worlds leading website awards body, the highly respected AWWWARDS http://www.awwwards.com

This is not a small clicky group of UK judges who are wheeled out once a year because they know someone who knows someone, this is 75 of the Worlds most respected digital creatives. The AWWWARDS website is an inspirational hub for digital creatives in all corners of the globe, so to be recognised and featured on it is a true honour.

Well done guys! Now back to work:)
- Robin Arnold, Creative Director

19/10/2018

Getting social at the Northern Business Expo!

On October 14th and 15th we had our first Tradeshow as 22 Group - The Northern Business Expo! I was honoured to be asked to run a workshop on social media at such a high profile event (particularly with our award winning Creative Director Robin Arnold and supermodel Caprice already on the billing)! Social media is such an integral part of a cohesive marketing plan and I felt this would be a good chance to talk to businesses about how they utilise its impact and reach to support their business objectives.

I wanted to ensure every participant went away with some new knowledge which they could apply on a practical level, so we covered some of the basics such as how Facebook, Twitter and LinkedIn (the most used social channels in a business context) differ in how users engage. This gave participants the opportunity to think about how to craft the appropriate content for each channel and look at what the banner, profile images and bio say about the company. Each of 3 social channels we looked at offer a range of measurement tools to really help businesses be strategic about their social media activity and we spent some time focusing on the benefits of each of these. We then moved onto how to manage complaints and took a look at some of the things the big brands are doing.

This was followed by a practical exercise, getting everyone into the habit of following, sharing, retweeting, scheduling and posting content! It was great to see how involved everyone got and see some real connections formed amongst participants - that's what social is all about after all! Towards the end of the session we started to put together a social strategy for each participant so everyone could take something useful back to the office with them. It was fantastic to see so many people there and everyone getting so involved!

If you would like to receive the slides for the presentation or want to discuss how 22 Group can support your social media efforts please email: amber@22group.co.uk

Manchester

+44 (0) 161 672 7822
enquiries@22group.co.uk

26 Dale Street, Manchester, M1 1FY
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