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Manchester:

26 Dale Street, Manchester, M1 1FY
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London:

326 City Road, London, EC1V 2PT
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Telephone:

0161 672 7826

Email:

enquiries@22group.co.uk

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Delivering repairs and maintenance services to housing associations for over 30 years'.

Branding / Creative

Brief

As the commercially focussed maintenance arm of Regenda Group, M&Y needed to appeal to customers in both the public and private sector. Although maintaining a link with the rest of the Group was essential, the brand needed to express its own individual identity and history.

Solution

We created a more refined logo devised from the letters ‘M’ and ‘Y’. We also created a professional colour palette which consisted of different shades of corporate blues and greens. Realistic, friendly photography was used throughout the branding to ensure the business still appeared approachable. The signature typeface was used to reaffirm the link with the rest of the Group.

Deliverables

  • Brand architecture
  • Research and analysis
  • Idea generation
  • Logo and identity
  • Brand guidelines
  • Printed literature
  • Print and editorial
  • Promotional materials

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