Zedra Global

Giving financial services a new lease of life.


Colour palette

3D animation





Zedra is a successful financial institution, specialising in Trust, Corporate and Fund services. In this highly fragmented industry, Zedra has become a robust player by offering multifaceted services.

The time had come to give the brand a refresh. The core Zedra visual identity was strong. The logo, in particular, did not require changing, but the brand needed re-energising and refreshing to tie in with the exciting new service offering.


A bright colour palette

We updated Zedra’s colour palette so they appeared stronger online. We went for a more dynamic, bright and contemporary look. This really helped to make them stand out from their competitors.

While keeping Zedra’s signature blue to ensure they remained instantly recognisable, we updated their ‘cherry red’ to ensure that it caught people’s eye instantly. As well as the colour palette, we updated a whole host of other assets for them:

- A modern maze of complex regulations
- Iconography to represent their values
- Photography which conveys their services
- Strong visual graphics

'In a modern maze of complex regulations and requirements, our clients are presented with unexpected opportunities and challenges in equal measure.'

A modern maze of complex regulations

We created a unique maze animation to represent Zedra's concept of a 'modern maze of complex regulations.'

The animation is presented on the homepage and shows a ball running through a maze shaped like the Zedra logo, symbolising how Zedra will guide you through a tricky process.


Iconography to represent their values

Zedra have values that are shaped by the past, present and future: a legacy of solid foundations, local knowledge and expertise. Their four cornerstone values are:

- Aim high
- Deepen relationships
- Deliver a 1st class service
- Do more

Using the angles that are present in the Zedra ‘Z,’ we created a unique set of icons to represent each value. We also broadened their library by adding icons relating to their story. 

Strong visual graphics

Once we had come up with all the visual elements, it was time to apply them to a range of different assets. We used strong-angled graphics that followed the same angle of the logo to add image overlays.

We were also able to apply crops of the maze to banners, which gave even more visual impact to the brand as a whole.



friendly and

"22 Group were professional, friendly and helpful throughout the stages of our website refresh, from the initial conversations to the design and building. We received positive feedback about our refreshed website and would recommend their services."

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