Key Youth Charity

Providing housing and supporting services to young people in need of help.

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The brief

The charitable sector faces considerable challenges, it’s critical that those in the industry maintain a strong and current brand personality in order to achieve their goals. We were asked to develop this for Key Youth, the brand needed to be simple, distinctive, inspiring and approachable.

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"The end result was simple but eye-catching and friendly."

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The Solution

Photography of genuine service user is a large part of the branding, making the website more approachable and inspiring. For the logo we used cleverly devised typography resembling a key. The end result was simple but eye-catching and friendly. The website works well as a first point of call for young people who need help, whilst also being attractive to volunteers and donors.

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Deliverables

Brand & Strategy / Website Design & Build

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Manchester

+44 (0) 161 672 7822
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