Key Youth Charity
Providing housing and supporting services to young people in need of help.
The charitable sector faces considerable challenges, it’s critical that those in the industry maintain a strong and current brand personality in order to achieve their goals. We were asked to develop this for Key Youth, the brand needed to be simple, distinctive, inspiring and approachable.
"The end result was simple but eye-catching and friendly."
Photography of genuine service user is a large part of the branding, making the website more approachable and inspiring. For the logo we used cleverly devised typography resembling a key. The end result was simple but eye-catching and friendly. The website works well as a first point of call for young people who need help, whilst also being attractive to volunteers and donors.
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