Key Youth Charity

Providing housing and supporting services to young people in need of help.


The brief

The charitable sector faces considerable challenges - how to stand out? How to build trust and credibility? It’s critical that those in the industry maintain a strong and current brand personality in order to achieve their goals. We were asked to develop this for Key Youth. The brand needed to be simple, distinctive, inspiring and approachable.


"The end result was simple, but eye-catching and friendly."


The solution

Photography of genuine service users is a large part of the branding, making the website more approachable and inspiring. For the logo, we used cleverly devised typography resembling a key. The end result was simple, but eye-catching and friendly. The website works well as a first point of call for young people who need help, whilst also being attractive to volunteers and donors.



Brand & Strategy / Website Design & Build

We'd love to work with you.

We can help ambitious brands stand out and earn more with our websites and branding. Discuss a project with one of our specialists today!


0333 242 0647

26 Dale Street, Manchester, M1 1FY
Find us on Google Maps

Our partners

22 Group is the umbrella company for creative work.

Check out our specialised branches for work in the property and finance sectors: Property Stream | Finance Stream

22 Group is a proud member of The Pride, an alliance of independent creative and communications companies.

Copyright © 22 Group Ltd. 2020. All rights reserved.