The Regenda Group
A forward-thinking housing business that creates affordable homes.
The brief
After a successful 5 year relationship working on several projects, Regenda Group approached us with new corporate plans to support an organisational restructure. This required a re-evaluation and refresh of the entire brand architecture. They needed to strike an effective balance between the brand personality of the entire Group, and the individual identities of each component.
The solution
When creating the brand identity for Regenda Group, we wanted to reflect all the positive work that their business carries out. We achieved this through visual imagery of their day-to-day projects, from community work to housing regeneration. A consistent typeface was developed and used across each sub-brand to create a cohesive visual link between the entire Group. Each area of the business expresses their own brand personality, whilst the parent brand, Regenda Group, appears corporate and professional.
Deliverables
Brand & Strategy / Campaigns & Creative
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