Redwing Living

Offering private rented properties and shared ownership across the North West.

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The brief

In 1844, a fire started in the foundry where Redwing Living are based, the intervention of 60 seamen from HMS Redwing saved the foundry. We were challenged to design a look to reflect the name ‘Redwing Living’ and bring their history to life whilst still appealing to their target market.

Guideline
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"We wanted to create something that represents the freedom of a bird whilst still reflecting control. "

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The Solution

The colour palette consists of warm glows of red and brown to signify both the name and energy of the company. The end result was a brand with a more commercial edge than traditionally used in the sector. Redwing Living has now expanded and are managing over 2,000 homes and retirement properties across the North West.

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Deliverables

Brand & Strategy / Campaigns & Creative

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We'd love to work with you.

We can help ambitious brands stand out and earn more with our websites and branding.  Discuss a project with one of our specialists today!

Manchester

+44 (0) 161 672 7822
enquiries@22group.co.uk

26 Dale Street, Manchester, M1 1FY
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