Big Chip Awards

The largest and longest running digital awards outside of London.


The brief

After the success and some great feedback from the 2014 awards, 22 Group were contacted with the opportunity to create some supporting literature and collateral for the 2015 Big Chip Awards.


"The light yellow and bronze creates a high-end and luxury feel due to the association with Venetian coffee shops and Versace packaging."


The solution

For the 2015 Awards, we wanted to keep the previous year’s fun approach whilst highlighting how the awards event had grown. Working with the video production team we developed the theme for the intro video, focused around superheroes. The awards focus on the UK’s greatest digital talent (the people that make and keep your websites and apps live) and therefore we decided to reinforce this message, with digital superheroes flocking to the awards from different corners of the country.



Brand & Strategy / Campaigns & Creative


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