Leading letting agency providing landlords and tenants with the highest quality service.
Branding / Website
As part of Regenda Group, McDonald Property Rentals needed rebranding to focus on its unique proposition to the lettings industry and to differentiate itself from the other sub brands within the Group. We were challenged to create a new brand personality that focused on the high levels of customer service they offer.
We were able to highlight the customer service element to the business through use of bright and homely visual images. This created both a welcoming and friendly brand personality that can be used to attract tenants and landlords to the business. Whilst the differentiation is crucial as a for-profit area of the business, a visual link to Regenda Group can be drawn from the signature typeface used.
Logo and identity
Print and editorial
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