Marilyn Monroe, Audrey Hepburn, Marlon Brando, Coco Chanel… just some of the icons from the past that have become ingrained in popular culture. Their pictures are still seen on posters, billboards, TV and the web, decades after their death. What was it that has meant their image has stood the test of time so they are ingrained in popular culture? Was Marilyn Monroe the best singer, or the best actress of her generation, probably not, but her personality, her reputation, her glamour, her beauty and ultimately her brand is timeless? I do wonder if current day celebrities such as Justin Bieber and Miley Cyrus will become such enduring symbols for decades to come.
Attention to detail, glamour, always making an effort to look and be your best. There is a lot to be said for this way of thinking in branding and marketing. Whether we like it or not, humans can be fickle. We are judged on the way we look, and the things we say and do and this can determine whether a customer would buy into our products and services. They need to buy into our brand before making a decision.
At 22 we believe that a company’s brand is it’s reputation. It is the perception that others have. A reputation is formed, from a number of factors including: personality, customer service, value, style in the form of your corporate identity, and voice, as within your marketing.
This is why we have chosen the launch theme of the 22 website to be ‘icons from the past’. Relating back to a time when glamour, attention to detail, and reputation was everything. Going above and beyond to stand out from the crowd made these icons timeless.
Not only do they look cool but, this ethos mirrors our own company approach to branding, digital and marketing. Following a fashion helps you fit in. Setting the trends gets you noticed. As Coco Chanel eloquently puts it, “In order to be irreplaceable one must always be different.”
We treat each branding, digital and marketing project as a blank canvas and aim to help our clients convey their key messages, their personalities, in the most original and creative way possible. With the aim to get them noticed for today and tomorrow.