Google Shopping Ads are an online shopping advertisement that comes to the top of the screen whenever you search a product on Google. To be successful in the Google Shopping Ads it is recommended that your product comes up in the first 5 product ads.

Taking full advantage of Google Shopping can be a very powerful marketing tool, it is straightforward to do this but unfortunately very few people understand how exactly to use it. The channel is rapidly growing and perfect for ecommerce merchants who are looking to increase sales.

3 major factors should be considered when listing on Google Shopping:

• Your product data
• Your ‘buying’ keywords
• How much you are willing to budget for targeted traffic.

Google is in charge of determining which Product Listing Ads appear in a search depending on CPC and product information from your data feed, to match products as closely with the customer search as possible. Therefore the product information on your website (which you feed comprises of) should focus jointly on customer experience and on consumer search relevance.

Product descriptions in this are vital and should be targeted at what consumers are likely to be searching i.e. brand, product, purpose, category, price etc.

Once you have determined which terms to include in your product title and description, your shopping feed should then be organised into groups within Google Merchant centre in order for each category or product to be targeted correctly.

Still struggling to understand? Contact one of our experts, we’re happy to help.