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Manchester:

26 Dale Street, Manchester, M1 1FY
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London:

326 City Road, London, EC1V 2PT
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Telephone:

0161 672 7826

Email:

enquiries@22group.co.uk

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A forward thinking housing business that creates the homes people need.

Branding / Creative

Brief

After a successful 5 year relationship working on several projects, Regenda Group approached us with new corporate plans to support an organisational restructure. This required a reevaluation and refresh of the entire brand architecture. They needed to strike an effective balance between whole Group brand personality and the individual identities of each component.

Solution

When creating the brand identity for Regenda Group, we wanted to reflect all the positive work which the business carries out. We achieved this through visual imagery of their day to day projects from community work to housing regeneration. A consistent typeface was developed and used across each sub brand to create a cohesive visual link between the entire Group. Each area of the business express their own brand personality, whilst the parent brand, Regenda Group appears corporate and professional.

Deliverables

  • Research and analysis
  • Idea generation
  • Logo and identity
  • Brand guidelines

 

  • Printed literature
  • Content direction
  • Print and editorial

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