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Manchester:

26 Dale Street, Manchester, M1 1FY
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London:

326 City Road, London, EC1V 2PT
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0161 672 7826

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enquiries@22group.co.uk

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Providing housing and supporting services to young people in need of help.

Branding / Website / Creative

Brief

The charitable sector faces considerable challenges, it’s critical that those in the industry maintain a strong and current brand personality in order to achieve their goals. We were asked to develop this for Key Youth, the brand needed to be simple, distinctive, inspiring and approachable.

Solution

Photography of genuine service user is a large part of the branding, making the website more approachable and inspiring. For the logo we used cleverly devised typography resembling a key. The end result was simple but eye-catching and friendly. The website works well as a first point of call for young people who need help, whilst also being attractive to volunteers and donors.

Deliverables

  • Research and analysis
  • Idea generation
  • Logo and identity
  • Brand guidelines
  • Advertising
  • Printed literature
  • Photography
  • Print and editorial

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