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Digital, General / 3 years ago

Mobile advertising expected to surpass television

Are you advertising your services on mobile? If not, you really should be.

There are as many mobile phone subscriptions in the world as there are people, and it has been predicted that over 2 billion people will have a smartphone by the end of 2016 as people are changing to stay connected and replacing desktops.

For the first time ever, spending on mobile phone advertising is over £1bn and mobile advertising budgeting has risen 51%, these are figures that you can’t afford to ignore for your business.

Social media has become a solid foundation for businesses to market their services, but on average 63% of their budget is mobile-targeted. This should be of little surprise when you consider how often you check your mobile in a day, compared with desktop.

The internet in general is the fastest-growing platform for advertisement and the spend for this is expected to rise above television by the end of the decade, this could be due to the advance in technologies that allows consumers to fast-forward through commercials, or that they can simply just have a scroll on their smartphone until their favourite program commences.

Mobile phones are rapidly taking over the world, and businesses need to adapt in order to stay ahead in the market place. If you need help with your digital marketing, give one of our team a call on 0161 672 7820

We are happy to help.