Top North West Lettings Agency McDonald Property has opened their doors to a bright new brand refresh applied with taste and skill by Manchester-based design agency 22.
The new branding combines vivid friendly colours and homely images to evoke the welcoming service that McDonald provide to their tenants and landlords. It has been successfully applied to the website, marketing materials, and within the agency’s two offices in Blackpool and Cleveleys.
Robin Arnold, 22 creative director, says: “We felt that the lettings agency sector was awash with brands that were stuffy and old fashioned, and it was important to create something friendly, memorable and contemporary. After all, even if you are renting a property, it is still very much your home. Things like an inviting sofa, a pair of fluffy slippers, family picture frames and your pet cat convey feelings of homeliness, security and a sense of belonging.”
The new look follows the acquisition of McDonald by shared ownership specialist RHL, a subsidiary of the Regenda Group, in December last year.
Louise Douglas, Head of communications at the Regenda Group comments: “The new branding by 22 gives a fresh clean image to McDonald and builds on the friendly, knowledgeable and professional service that McDonald is known for.”