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Manchester:

26 Dale Street, Manchester, M1 1FY
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London:

326 City Road, London, EC1V 2PT
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Telephone:

0161 672 7822

Email:

enquiries@22group.co.uk

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Offering a range of stylish and affordable accommodation solutions to the UK.

Branding / Website

Brief

As a new starter, The Vinco Group approached us with a completely blank canvas. They had a clear vision of the affordable accommodation solutions they would be providing, but with 4 different sub brands targeted at different users; rooms, students, homes and group, they were unsure on how to brand themselves and convey their various brand messages.

Solution

We used research and competitor analysis to gain a clear and deep understanding of Vinco’s needs. It was crucial to differentiate the different sub companies whilst maintaining a link to the core group brand. Inspired by the SIP panel building technology element of the brand, we created a bespoke stencil typeface that conveys the different elements of the group working in perfect harmony. The website features full screen attractive imagery, flexible content management system, multiple category blog, lead generation forms and visitor tracking.

Deliverables

  • Brand architecture
  • Research and analysis
  • Idea generation
  • Logo and identity
  • Brand guidelines
  • Printed literature
  • Digital strategy
  • Website
  • Responsive design
  • Photography

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