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Manchester:

26 Dale Street, Manchester, M1 1FY
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London:

326 City Road, London, EC1V 2PT
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Telephone:

0161 672 7822

Email:

enquiries@22group.co.uk

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Removing the stress and admin involved in utility management for private landlords.

Website / Branding / Marketing

Brief

As the only utility management company in the UK dedicated to private landlords, MYU wanted a brand that put a foothold in the market. The brand needed to be striking and recognisable for years to come.

Solution

We wanted to portray trust and friendliness to show landlords that MYU are a company they could not only rely on but have confidence in. We did this by using the client’s French Bulldog, Hugo. As well as being unique to the brand, the photography of Hugo reflects the loyalty customers can expect. This is further enhanced by their tagline ‘a landlords best friend’. The website is mobile responsive and features a flexible content management system, multiple category blog, lead generation forms and visitor tracking.

Deliverables

  • Digital strategy
  • Websites
  • Research and analysis
  • Idea generation
  • Logo and identity
  • Responsive design
  • Photography
  • Print and editorial
  • Brand guidelines

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