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26 Dale Street, Manchester, M1 1FY
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The UK’s leading utility management company.

Branding / Website / Marketing

Brief

We were challenged to create a brand that reflects the corporate, professional nature of Hallmark whilst portraying them as trustworthy and transparent. The key features of their services are the reduced administrations, earning potential and the fact that the service is free for the customer. At the forefront of the industry for over 10 years, they also needed to be positioned as market leaders.

Solution

A regal colour palette of red and gold was created to portray them as leaders. The elegant black and white photography of scenery and people is visually relaxing to convey the stress-free approach to working with Hallmark. Core messages are highlighted throughout the website and literature such as “never receiving a single regulatory complaint” which reaffirm they are an honest business that can be trusted by customers.

Deliverables

  • Idea generation
  • Logo and identity
  • Brand guidelines
  • Printed literature
  • Digital strategy
  • Websites
  • Content direction
  • Social media
  • Print and editorial
  • Digital marketing

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