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Advertising, Branding / 8 years ago

NHS GP and dental access campaign

We have been working with Tameside & Glossop NHS on a GP and Dental Access Campaign. The campaign aims to create greater awareness of the good level of access to GPs and dentists in the borough. Contrary to popular belief you still can get access to dental care on the NHS. I know… we were quite surprised as well!

We have used fun and funky animal illustrations by the extremely talented Louise Arnold. Our favourite illustration is the croc having a filling done by a very brave dentist!

From past experience illustration works particularly well in campaigns such as this. Especially if the illustrations use humour to convey a serious message. If you can make people smile you’ve usually got their attention.

Its always amazing to see your work on large format billboards and its been great to receive such positive feedback so earlier in the campaign.