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Breathing new life into financial services

Creative / Website

Background

Zedra is a global financial services company with 15 offices and 500 staff around the world. They reached out to us because their website was very dated and did not represent who they were as a brand. We were awarded the project because Zedra were impressed with our understanding of their brand and their requirements and were blown away by the creative concepts we produced as part of the pitching process.

The Brief

The brief was to breath new life into the website, refreshing it’s look and feel, reorganising it’s content and introducing a contemporary and mobile responsive layout. It was also key to improve the functionality, making it easier to use and faster for the benefit of users and search engines alike.

The Solution

Each project we carry out starts with careful research and planning. Our first task was to get to know the ZEDRA brand and the services that ZEDRA offers.

Next, we dug deeper and discovered the various audiences that would visit the website. From this research, we developed the website architecture which included an updated sitemap, user journeys and wireframes.

We then created a contemporary design with clean lines, making the best use of the screen space, introducing aspirational photography and branded assets.

The content management solution was built on the WordPress platform and implemented our own custom flexible content solution making it super easy to update content.

Key Features

  • An updated office listing page –­ A key goal was to make it easier to find office contact details and office team members. The new office listing page implemented the same AJAX technology as the team member search and provided filtering to find a local office quickly and easily.
  • A mega menu enabling users to get to any page of the website in one click.
  • Super clear calls to action to encourage users to get in touch at key points throughout the website.

Zedra

22 Group were professional, friendly and helpful throughout the stages of our website refresh,
from the initial conversations to the design and building. We received positive feedback about
our refreshed website and would recommend their services.

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