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A social enterprise cafe that offers good food at affordable prices.

Branding / Creative

Brief

Bolton at Home is a social housing charity that own and manage more than 18,000 homes in the borough. They planned to open a ‘social enterprise cafe’, which would offer good food at affordable prices to customers in the local community. They required an ethical brand identity to perfectly express this concept.

Solution

We created an identity that combined clear, simple typography with visual elements which reflected nature, fresh ingredients and emphasised the ‘green’ quality of the business. As consumers become more aware of their health, the design of intertwining branches and fruit and vegetables immediately convey the healthy qualities which the Green Cafe possess. The simple design works across all items in the cafe including the recyclable cups, plates and paper bags.

Deliverables

  • Research and analysis
  • Idea generation
  • Logo and identity
  • Interior design concepts
  • Packaging design
  • Printed literature

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