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Manchester:

26 Dale Street, Manchester, M1 1FY
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London:

326 City Road, London, EC1V 2PT
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Telephone:

0161 672 7822

Email:

enquiries@22group.co.uk

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Beautifully conceived, state of the art business suites in Cheshire’s countryside.

Branding / Website

Brief

As a high-end provider of luxury business spaces, The Colony came to us for help establishing their brand and creating a new website, with a determination that the end result would be as prestigious and luxurious as their business offering. They provided a mood board which included the materials, woods and metals they would be using in their business spaces.

Solution

A graphic theme was created for each room which included a bespoke pattern and logo marque. Inspiration came from the natural materials used in the builds of the business spaces and the examples from the mood board the client provided. The colour palette was inspired by ‘Italian chic’. The light yellow and bronze creates a high-end and luxury feel due to the association with Venetian coffee shops and Versace packaging.

Deliverables

  • Brand architecture
  • Research and analysis
  • Idea generation
  • Logo and identity
  • Brand guidelines
  • Interior design
  • Digital strategy
  • Websites
  • Photography

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