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Manchester:

26 Dale Street, Manchester, M1 1FY
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London:

326 City Road, London, EC1V 2PT
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Telephone:

0161 672 7826

Email:

enquiries@22group.co.uk

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Assisting people to secure and maintain homes in the private rented sector.

Branding / Website

Brief

Working in the charitable sector it is important to establish a clear brand identity that appeals to the target market; those the charity aims to support and volunteers and donors. After working with us on several other projects, The Bond Board required a whole new brand identity that was simple but powerful. This would also need to be supported by a new website that would convey the passion and diligence of their project workers and volunteers.

Solution

We expressed the passion and dynamism of The Bond Board through the use of vivid colours, street-smart typography and images of real people. We also created the logo which reflects the housing support they provide. The new brand identity helped to establish their “Letting Out” project, designed to help people move into their own accommodation, and their “Bridging the Gap” project, volunteer scheme to help the homeless find a suitable property.

Deliverables

  • Brand architecture
  • Research and analysis
  • Idea generation
  • Logo and identity
  • Brand guidelines
  • Printed literature
  • Digital strategy
  • Websites
  • WordPress

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