Awwwards

Get in touch

Manchester:

26 Dale Street, Manchester, M1 1FY
Find us on Google Maps

London:

326 City Road, London, EC1V 2PT
Find us on Google Maps

Telephone:

0161 672 7822

Email:

enquiries@22group.co.uk

Follow us on:

Message Sent!
Please check all required fields

Offering private rented properties and shared ownership across the North West.

Branding / Creative

Brief

In 1844, a fire started in the foundry where Redwing Living are based, the intervention of 60 seamen from HMS Redwing saved the foundry. We were challenged to design a look to reflect the name ‘Redwing Living’ and bring their history to life whilst still appealing to their target market.

Solution

We wanted to create something that represents the freedom of a bird whilst still reflecting control. The colour palette consists of warm glows of red and brown to signify both the name and energy of the company. The end result was a brand with a more commercial edge than traditionally used in the sector. Redwing Living has now expanded and are managing over 2,000 homes and retirement properties across the North West.

Deliverables

  • Brand architecture
  • Research and analysis
  • Idea generation
  • Logo and identity
  • Brand guidelines
  • Digital strategy
  • Websites
  • Content direction
  • WordPress
  • Responsive design

You may also like...