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Manchester:

26 Dale Street, Manchester, M1 1FY
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326 City Road, London, EC1V 2PT
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0161 672 7822

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enquiries@22group.co.uk

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The independent trade association for the second largest digital sector in Europe

Branding / Creative

Brief

Creative Director of 22 Group, Robin Arnold has been the Brand Guardian of Manchester Digital for over 8 years. When designing the initial branding, it was vital to create something contemporary due to the fast paced nature of the digital world. The brand needed to evolve at the pace of industry.

Solution

The branding and logo are timeless and look as contemporary now as they did when they were designed eight years ago. The initial branding was inspired by web code and HTML elements, which is present in its typographic style. This memorable style can be applied to whichever message is required; from an invite to a conference or merchandise. When the colour palette of oranges, sea green and blue are used in combination with the inspired typography, Manchester Digital‘s collateral and brand are easily recognisable.

Deliverables

  • Logo and identity
  • Brand guidelines
  • Advertising
  • Printed literature
  • Photography
  • Print and editorial
  • Promotional materials

Manchester Digital

Shaun Fensom

We have worked with 22 Creative Director Robin for nearly 10 years. His Manchester Digital logo concept was a stroke of genius that has stood the test of time. Over those years we have worked with Robin and 22 on a number of projects for Manchester and Digital and the Big Chip awards. They consistently deliver good value to a high professional standard.

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