We settled on the contrast of gold and deep royal blue for the logo, this consists of repeat patterns that are made from the number 9. The regal element highlights the prominence of the location, with high profile London attractions only moments away. We created a brand that reflects the experience guests can expect – high quality, unique, stylish and refreshingly relaxing. The website is mobile responsive, integrates a booking system and includes a flexible content management system. 9 Hertford St also featured on the internationally recognized website Awwwards for ‘website of the day’.