Over the past few years big brands have become more reliant on social media than ever before. As we love all things digital, we know how important social media can be for your marketing campaigns so we have compiled what we believe are the Top 5 Brands Who Are Smashing Social Media

#5 Amazon

During the Christmas period Amazon used Snapchat to their full advantage by sending 10 second clips of their flash sales before Black Friday and their busiest shopping period. It was a great effort to boost their mobile sales and definitely worked. Amazon customers ordered more than five toys per second using their mobile devices.

#4 Oreo

Now we know Oreo aren’t renowned for their use of social media. However during the Super Bowl, there was a black out to which led to millions of social media users going into a frenzy, Oreo took full advantage of the power cut and released a campaign “Don’t worry. You can still dunk in the dark”. The campaign went viral immediately, including business posts blogging on how clever and fast thinking their campaign was.

#3 Adidas

Adidas are a brand who always have a new and innovative sportswear campaign. But during the London tube strikes, they took their social media campaigning to a new level. Their boost London campaign involved getting inhabitants of London to post their picture and tag #boostLondon to show they ran or walked to work instead of being delayed by the lack of transport.

#2 Dove

The Dove ‘real beauty’ campaign has been around for a while, but it still thrives on their social media. The campaign is mainly via YouTube and involved women describing themselves to an FBI sketch artist, then another person describing them to the same artist. It was to show that women are their own worst beauty critics and to make women feel empowered. As you can imagine women all over loved the campaign which is probably why it is still so successful today.

#1 Tesco Mobile

I think everybody knew that Tesco Mobile would be the winner as their social media campaigns are proving more effective than ever, especially their twitter account. Tesco mobile is regularly shunned as being “uncool” with the youth. So they have targeted the youth through their hilarious ‘banter’ over their twitter account. From dissing the users who insults with witty comebacks, to provoking o2 into  a rap battle, their twitter account followers just soars higher every day, and now so do their sales.

Although all of our examples are large brands with massive exposure. There is no reason you can’t make the most out of your social media. The key thing to take away from this article is not how many followers each of the brands have, it is how each brand has seen an opportunity arise, and either they or their marketing agency have been innovative enough to take the opportunity to social media and gain astonishing results from this. If you would like any help with your social media or marketing just give us a call.