The debate between which is a better advertising tool, digital or print, has been ongoing. Loving all things digital you’d think we’d biased but we’re not.

Previous research revealed that advertising impact can be just as powerful on a tablet as in print advertisement, but both must carry over the look and feel of the original news brand.

The pleasure and intensity of reading is fairly the same in both formats but it is more likely to portray ideas and originality in a digital format whereas print is recognised more for credibility.

One of the biggest factors that should play part in whether you advertise online or in print is the fact digital readers are more likely to interact with the ads, clicking through to another action to experience further content.

Online ads really can get the message across to your potential customers, offering the opportunity to interact with more information, and increase the likeliness of consumers purchasing your services. However readers who consume both print and online are more aware of the advertisements, and consequently have a better brand recall.

At 22 we believe you should be proactive in how you get your message across. Using a variety of advertisement means to suit your target audience is key. Sending out a copy of the same content both digitally and in print format, or even just with a printable download can increase effectiveness depending on who you are trying to reach.