No doubt you’ve heard every man and his dog banging on about the importance of “online presence” and how businesses that are serious about success in 2019 need to have one.
They’re not wrong. Having an “online presence” is important.
But unfortunately, most people who tell you that you need an online presence don’t give you anything more tangible than that.
So, today, I thought I’d just be really clear about exactly what your online presence needs to look like in 2019, and how you can create yours:
Obvious, right? Facebook, Twitter and Instagram may be responsible for a lot of web traffic, but if you’re going to be successful online this year, you’ll still need a website.
What should be on it?
Well, your contact details are a must, as well as the geographical areas you work in and the properties you sell, as well as the ethos behind the business.
Customer testimonials should also be included, to ensure that any prospects know that you’re trustworthy.
Once you’ve got your website, you need some visitors! Most people looking for most things will hop onto Google, and that’s also the case in the world of estate agency.
The process of optimising your site is called “search engine optimisation”, and in layman’s terms, it’s about creating content that Google likes, bumping you up their rankings as a result.
Social media will play a vital role in you getting found online, and as an estate agent, it’s vital you have a presence and that you engage with people who talk to you online.
A lot of companies have found that focusing on social media can help you get in touch with your customers in a more personal and direct way, allowing your enquiries to be dealt with much more quickly and effectively.
When you map out your social media strategy, it’s vital to consider how you’d like to “sound” – each brand will have a tone of voice, and it’s important to know how you want to come across to your prospective customer – this will inform the things you say and the words you use.
We won’t pretend that this is the whole list of everything you need to do to build your online presence, but it’s a good place to start – get a website, get people to it and get people talking on social.
If you need help with any of it, just give me a shout. firstname.lastname@example.org