Regenda Homes

A housing association with nearly 10,000 properties in the North West.

Regenda-homes-header

The brief

We were challenged to produce versatile branding that included various styles of photography and illustration. Regenda Homes needed to have a visual link with the Regenda Group brand whilst maintaining it’s own personality.

Regenda-Guidelines-1
Regenda-homes-Guidelines-1

"Friendly illustrations were created to appeal to their diverse market, from teenagers to pensioners."

Regenda-home-brochures-1
Regenda-home-brochures-2
Regenda-home-brochures-4
Regenda-home-brochures-3
Regenda-home-brochures-6
Regenda-home-brochures-7
Regenda-home-brochures-5-1
Regenda-home-brochures-8

The Solution

It was vital to clearly communicate the messages of Regenda Homes and to create an individual brand personality, differentiating from the rest of Regenda Group. A wide colour palette and 12 logo colour variations were devised. Friendly illustrations were created to appeal to their diverse market, from teenagers to pensioners.

As the considerably less corporate aspect of the Group, the intention was predominantly people based. To connect Regenda Homes with the rest of the Group brand, a variation of the graphic elements are used; including the graphic holding device that contains titles, accreditations and the logo on the top right corner of all literature.

Regenda-Outdoor-signboard

Deliverables

Brand & Strategy / Campaigns & Creative

Regenda-home-brochures-11
Regenda-home-brochures-10
Regenda-home-brochures-9
Regenda-home-brochures-12

We'd love to work with you.

We can help ambitious brands stand out and earn more with our websites and branding.  Discuss a project with one of our specialists today!

Manchester

0333 242 0647
enquiries@22group.co.uk

26 Dale Street, Manchester, M1 1FY
Find us on Google Maps

Our partners

22 Group is the umbrella company for creative work.

Check out our specialised branches for work in the property and finance sectors: Property Stream | Finance Stream

22 Group is a proud member of The Pride, an alliance of independent creative and communications companies.

Copyright © 22 Group Ltd. 2020. All rights reserved.