It was vital to clearly communicate the messages of Regenda Homes and to create an individual brand personality, differentiating from the rest of Regenda Group. A wide colour palette and 12 logo colour variations were devised. Friendly illustrations were created to appeal to their diverse market, from teenagers to pensioners. As the considerably less corporate aspect of the Group, the intention was predominantly people based. To connect Regenda Homes with the rest of the Group brand, a variation of the graphic elements are used; including the graphic holding device that contains titles, accreditations and the logo on the top right corner of all literature.