Redwing Living
Offering private rented properties and shared ownership across Liverpool and the North West.
The brief
In 1844, a fire started in the Phoenix Foundry, where Redwing Living is based. The intervention of 60 seamen from HMS Redwing saved the foundry. We were challenged to design a look to reflect the name ‘Redwing Living’ and bring their history to life, whilst still appealing to their target market.
"We wanted to create something that represents the freedom of a bird whilst still reflecting control. "
The solution
The chosen colour palette consists of warm glows of red and brown to signify both the name and energy of the company. The end result was a brand with a more commercial edge than traditionally used in the sector. Redwing Living has now expanded and is managing over 2,000 homes and retirement properties across the North West.
Deliverables
Brand & Strategy / Campaigns & Creative
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Manchester
0333 242 0647
enquiries@22group.co.uk
26 Dale Street, Manchester, M1 1FY
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London
0333 242 0647
enquiries@22group.co.uk
326 City Road, London, EC1V 2PT
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